How Could Energy Crisis in Europe, UK, and China Impact India?

While “Sorry out of signs” has become ubiquitous at petrol stations in different parts of the United Kingdom, unprecedented power cuts in Northern China have left millions of homes and industries without electricity. At the same time, the skyrocketing energy prices across Europe are breaking records. The big multi-continental energy crunches are spilling into economic

How to Optimize your Marketing Campaigns?

Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more. Monitoring and tracking your campaign’s success assist brands in making smarter

How Can Audience Analysis Help in Brand Growth?

Putting immense efforts into product development without understanding your target audience can go in vain, no matter how amazing the product quality is. An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers. An audience survey provides a better understanding of the customers and

Mercedes Benz Leading Customer Satisfaction in European Bus Market

In 2021, the user penetration in European buses is approximately 10.2% and is expected to reach 10.4% by 2025. In an aided-brand recall, Mercedes-Benz proved to be the most popular bus brand in Europe. The premium bus brand also accounted for the highest brand satisfaction among other brands, with a satisfaction level of 7.23 on a scale of 1-10. Low-accidental rates, exemplary safety

How to Develop a Successful Product?

Businesses across the world experienced a shockwave of changes in 2020 due to the disruptions caused by the coronavirus pandemic. Amidst the rapidly transforming business ecosystem and accelerating digital adoption, product development companies are striving to develop new and innovative solutions to meet future demands. Companies are leveraging modern AI and IoT solutions to create quality and

Product Review: iPhone 13 Mini, iPhone 13, iPhone Pro, iPhone 13 Pro Max

Apple unveiled the hugely anticipated iPhone13 series, and it has already created plenty of buzz among tech-lovers. With upgraded cameras, a new Cinematic mode, extended battery life, elegant and minimal design, optimized displays, and satellite communication features, it seems like Apple has spared no expense to curating the latest series. The A15 Bionic processors make iPhone 13

How to Price a Product?

Product pricing strategy is both an art and science. While under-pricing the product can result in losses and project the brand as cheap and unreliable, overpricing can risk the product’s affordability for the target audience. Pricing is the most challenging thing to do but determining the right price can make the product a huge success

Mental Health Awareness in Post-pandemic Era

It’s been over a year since the COVID-19 pandemic struck the world with full force, and the battle is still ongoing with new fast-spreading variants and renewed lockdown measures. The devastation of the pandemic causing millions of deaths, economic strife, financial burden, and social constraints marked a significant effect on the mental health of people