Retailers, market research companies, and consumer watchdogs conduct mystery shopping programs to check the quality of service in brick-and-mortar environments such as retail stores, restaurants, bank branches, and so on. The main objective of companies for executing mystery shopping is to ensure that customers have a consistent and high-quality experience at their sales locations and franchisees. The
According to a report by McKinsey & Co., brands with solid identities outperform their competitors by 73%. Although consumers jump from product to product at a flick of their wrists in the age of digitalization, brand relevance remains high, especially in categories that offer unlimited choices. Brand innovators are likely to grow up top-line four
According to a survey, 90% of the world’s business data is unstructured, and sorting through it to find what is pertinent to your business is not as easy as a snap of the fingers. Whether it’s a production concern or a customer service issue, data analytics highlights critical areas of concern to help companies become more proficient
While “Sorry out of signs” has become ubiquitous at petrol stations in different parts of the United Kingdom, unprecedented power cuts in Northern China have left millions of homes and industries without electricity. At the same time, the skyrocketing energy prices across Europe are breaking records. The big multi-continental energy crunches are spilling into economic
Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more. Monitoring and tracking your campaign’s success assist brands in making smarter
Advancing agriculture sector is driving the growth of the global saline agriculture market in the forecast period, 2022-2026. Global Saline Agriculture Market is expected to project an impressive growth in the forecast period, 2022-2026, with an impressive CAGR on the account of surging demand for the higher-yielding food crops. The rapidly rising global population is
Putting immense efforts into product development without understanding your target audience can go in vain, no matter how amazing the product quality is. An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers. An audience survey provides a better understanding of the customers and
In 2021, the user penetration in European buses is approximately 10.2% and is expected to reach 10.4% by 2025. In an aided-brand recall, Mercedes-Benz proved to be the most popular bus brand in Europe. The premium bus brand also accounted for the highest brand satisfaction among other brands, with a satisfaction level of 7.23 on a scale of 1-10. Low-accidental rates, exemplary safety
Businesses across the world experienced a shockwave of changes in 2020 due to the disruptions caused by the coronavirus pandemic. Amidst the rapidly transforming business ecosystem and accelerating digital adoption, product development companies are striving to develop new and innovative solutions to meet future demands. Companies are leveraging modern AI and IoT solutions to create quality and
Apple unveiled the hugely anticipated iPhone13 series, and it has already created plenty of buzz among tech-lovers. With upgraded cameras, a new Cinematic mode, extended battery life, elegant and minimal design, optimized displays, and satellite communication features, it seems like Apple has spared no expense to curating the latest series. The A15 Bionic processors make iPhone 13
