Author: admin

Charging Solutions for Electric Mobility

With growing environmental awareness and rising fuel prices, electric vehicles are getting more and more popular. Making a transition from conventional cars to electric cars can be straightforward as all the controls remain in the same place, but the only thing that creates a significant distinction is the fuelling connector. Electric vehicles require electricity to propel themselves,

Is India Set to Become a Global Leader in Solar Energy?

As India’s population continues to grow at a rapid scale, its energy demands grow as well. Currently, India is among the top-three nations in energy use due to increasing urbanization, expanding carbon-intensive industries, rising power demands from commercial as well as residential sectors. In the next two decades, India’s population is anticipated to grow by 270

Demant A/S Leading Global Hearing Aid Market

According to a report by the World Health Organization, over 430 million people (5% of the global population) require rehabilitation to address their hearing impairment, while approx. 2.5 billion people are expected to develop some form of hearing problem by 2050. Nearly 25% of the population above 60 years tend to develop hearing problems ranging from mild to severe in one or both

Why should Every Retailer Opt for Mystery Shopping Program?

Retailers, market research companies, and consumer watchdogs conduct mystery shopping programs to check the quality of service in brick-and-mortar environments such as retail stores, restaurants, bank branches, and so on. The main objective of companies for executing mystery shopping is to ensure that customers have a consistent and high-quality experience at their sales locations and franchisees. The

How to Develop Successful Brand Tracking Strategy?

According to a report by McKinsey & Co., brands with solid identities outperform their competitors by 73%. Although consumers jump from product to product at a flick of their wrists in the age of digitalization, brand relevance remains high, especially in categories that offer unlimited choices. Brand innovators are likely to grow up top-line four

How Could Energy Crisis in Europe, UK, and China Impact India?

While “Sorry out of signs” has become ubiquitous at petrol stations in different parts of the United Kingdom, unprecedented power cuts in Northern China have left millions of homes and industries without electricity. At the same time, the skyrocketing energy prices across Europe are breaking records. The big multi-continental energy crunches are spilling into economic

How to Optimize your Marketing Campaigns?

Brands design marketing campaigns to promote a specific endeavour, create awareness of the organization, or simply attract new customers. Campaign assessment surveys offer brands a 360-degree view of how marketing efforts affect brand value by analyzing metrics such as brand awareness, perception, purchase intent, and more. Monitoring and tracking your campaign’s success assist brands in making smarter

Saline Agriculture Market Analysis, Trends & Industry Forecast to 2026

Advancing agriculture sector is driving the growth of the global saline agriculture market in the forecast period, 2022-2026. Global Saline Agriculture Market is expected to project an impressive growth in the forecast period, 2022-2026, with an impressive CAGR on the account of surging demand for the higher-yielding food crops. The rapidly rising global population is

How Can Audience Analysis Help in Brand Growth?

Putting immense efforts into product development without understanding your target audience can go in vain, no matter how amazing the product quality is. An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers. An audience survey provides a better understanding of the customers and