What drives Global Paleo Food Market?

Consumers, especially young consumers, are checking ingredient lists while making food & beverage purchasing decisions. A key difference between “Smart Consumer” and “Informed Consumer” is that the latter looks at the nutrition label primarily for fat and calorie content, while the former checks the nutrition label for ingredient information, focusing instead on how the product is made and the simplicity of the ingredient profile.

 Product Overview

Human diet is also known as paleo diet because is the diet, which thrived off for last 20000 decades. This kind of diet bring you back to the root and helps improve one health though nutrient dense food. Paleo food consist of general products like meat snacks, Vegetables, Fruits, Nuts etc. Which excludes food grains, sugar, dairy products, legumes, salt, processed oil, alcohol or coffee. The paleo food diet is adopted to avoid not just the processed food but adopt the food that was eaten after Neolithic Revolution. In this revolutionary time human transcend from hunter lifestyle to settled agriculture.

About the Market

The Paleo food market has been experiencing significant growth in the recent years. High demand for healthy food products, increasing health consequence and working-class population. High protein and low-carb diet have created opportunity in the market. Increasing number of obese population and sedentary life style, consumer is willing opting for healthier food and lifestyle as good option. Moreover, major manufacturers in market are investing heavily in research and development to create healthy food and innovating packaging. Online platform boosted the market growth by spreading the awareness on the health benefits.

Demand for Natural Ingredients  

Countries in the region such Oceania, North America and Western Europe has high demand for natural ingredients. Such trend has resulted in the increasing demand and consumption of ingredients like ancient grain & green food. Awareness of health benefits of the consumption of natural ingredients diet has resulted in change of consumer preference towards paleo food diet. America has the highest percentage of new product launches in paleo food segment followed by Europe.

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Aggressive Marketing in United States  

Distribution channels have started to place paleo food products aggressively in the market. Online retailers are continuously approaching manufacturers, private retailers, and other vendors by increasing their sales channel and extending their reach in the United States. Consumers are increasingly relying on the internet for information and knowledge. Millennials are tech savvy and have huge buying power. As a result, companies are utilizing their websites and aggressively promoting their paleo products on social media. Social media campaign is has become one of the powerful tools to reach the expanding population. Moreover, by continuous demonstration of advantages that paleo food holds, actively creating blogs and telling about the benefits associated with the product consumption, the demand for paleo food in the US is expected to increase in coming years.

Focus on Competitive Pricing

Figure 1: United States Population, 2010-2015(Million)

                                                                                                                                                                     Source: World Bank

Rising Number of Smart Consumers 

In order to resist tough competition in the United States paleo food market, companies are recommended to offer products at competitive prices and maintain required level of quality in their product offerings. Increasing awareness among consumers pertaining to different brands and products is becoming highly involved in terms of receiving value for money. Changing consumer behaviour and habits are compelling manufacturers to offer superior, urbane and consumer centric products.

In today’s time period consumers have transformed themselves into “Smart Consumer”, which has been driven by the increased awareness of the health problem related to consumption of artificial, highly-processed ingredients and product origin. Readily accessible and plentiful data empowers consumers to conduct some form of research before making any purchasing decisions, thereby making them smart enough to know the benefits of paleo food, thus increasing their demand.