Growing consumption of convenience food and increasing concern towards food safety are somekey factors supporting the growth of global non-thermal pasteurization market.
According to TechSci Research report, “Global Non-Thermal Pasteurization Market By Technique (HPP, PEF, MVH, Irradiation, Ultrasonic, Cold Plasma, Others), By Form (Solid v/s Liquid), By Application (Food, Beverages, Pharmaceutical, Cosmetics, Others), By Region, Forecast &Opportunities,2025”, the market is expected to undergo a rapid growthduring the forecast period. Key factors propelling the growth of global non-thermal pasteurization market are changing consumer lifestyle leading to growing consumption of convenience food and processed food, growth in processed meat sector and increasing awareness among consumers for healthy diet. Moreover, growing demand for non-thermal pasteurization from various industries such as food&beverages, and pharmaceuticals is another major factor driving the market growth. In addition to this, rapid urbanization, high disposable income of individuals and busy lifestyle are likely to support the growth of global non-thermal pasteurization market.
Furthermore, introduction of new technologies and rapid R&D activities for development of new and cost-effective equipment are augmenting the growth of global non-thermal pasteurization market. Apart from this, growing consciousness among consumers pertaining to food safety is expected to foster the market growth during the forecast period. However, high initial investment for setup and building the infrastructure and stringent regulations regarding food safety are likely to hamper the growth of global non-thermal pasteurization market.
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The global non-thermal pasteurization market can be segmented based ontechnique, form, application and region. Based on technique, the market can be segmented into HPP, PEF, MVH, irradiation, ultrasonic, cold plasma and others. Among them, PEF segment is expected to dominate the market during the forecast period asthis technology increases the shelf life and prevents freshness of food items without the use of any kind of preservatives. Additionally, the increasing use of this technology by the processed potato industry further drives the segmental growth.
Based on application, global non-thermal pasteurization market can be categorized into food, beverages, pharmaceutical, cosmetics and others. Among them, the beverages segment is expected to dominate the market during the forecast period owing to the increasing use of non-thermal pasteurization techniques in processing fruit juices, sugar syrup, wine, among others.
Major players operating in the global non-thermal pasteurizationmarket are Hiperbaric Espana, Avure Technologies, Thyssenkrupp AG, Kobe Steel Ltd, BOSCH, American Pasteurization Company, Advanced Microwave Technologies, Hormel Foods Corporation,Multivac Sepp Haggen muller SE & Co. KG and Stansted Fluid Power Ltd., among others. In in January 2018, Bosch launched an innovative ultrasonic cutting technology for better packaging of food products. This technology exposes the products to less stress and pressure, maintaining their quality. Moreover, leading companies are developing advanced technologies and launching new services in order to stay competitive in the market.They are also undergoing growth strategies such as mergers & acquisitions and new product launches in order to stay competitive in the global market.
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“North America is expected to dominate in the overall non-thermal pasteurization market during the forecast period owing to the increasing health consciousness among consumers coupled with growing preference for convenience food such as ready-to-eat food and frozen food in countries like United States and Canada. In addition to this, Europe is also expected to witness significant growth on account of increasing use of meat and beverage products in the region especially in countries like U.K., Germany and France.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Non-Thermal Pasteurization Market By Technique (HPP, PEF, MVH, Irradiation, Ultrasonic, Cold Plasma, Others), By Form (Solid v/s Liquid), By Application (Food, Beverages, Pharmaceutical, Cosmetics, Others), By Region, Forecast &Opportunities, 2025”has evaluated the future growth potential of non-thermal pasteurization market and provides statistics &information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global non-thermal pasteurization market.
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