Growing concern towards nail hygiene and increasing inclination of women towards fashion & beauty products are some key factors supporting the growth of UAE nailcare market.
According to TechSci Research report, “UAE Nailcare Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others), By Distribution Channel (Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is anticipated to witness a healthy growth during the forecast period on account of growing inclination of women consumers towards fashion & beauty products such as nail paints coupled with rise in concern pertaining to nail hygiene among both men & women. Furthermore, rising per capita disposable income, increasing number of working women and thriving fashion retail industry are some other key factors propelling the growth of UAE nailcare market. Apart from these, the country also organizes annual beauty exhibitions including ‘Beautyworld Middle East’ which provides nailcare product manufacturers a great opportunity to launch and showcase their products.
Additionally, UAE nailcare market is witnessing increasing demand owing to entry of international brands into the domestic market. Also, growing number of beauty salons, nailcare salons and spas and growing preference for manicure and pedicure, especially among women population are providing lucrative growth opportunity for UAE nailcare market. Moreover, introduction of innovative products such as nail accessories and artificial nails are also fueling the market growth. The various fashion trends and financial capabilities of women are further supporting the growth of UAE nailcare market. With growing awareness about harmful effects of poor nailcare, especially among male consumers, the nailcare market is expected to undergo a significant CAGR through 2025.
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The UAE nailcare market is segmented based on product type, distribution channel and region. Based on product type, the market can be categorized into nail polish, nail accessories, nail strengthener, nail polish remover, artificial nails and accessories and others. Among them, the nail polish segment accounted for largest market share in 2019 and is further anticipated to dominate the market through 2025 as they come at affordable prices and are popular among women of all age groups. Moreover, the introduction of gel nail polish is also gaining high demand in UAE.
Based on distribution channel, the UAE nail care market can be categorized based on offline and online channel. The offline channel is further segmented into hypermarkets/supermarkets, retail stores, beauty salon and others. Among them, the online segment is expected to experience high growth through 2025 owing to availability of high number of international nailcare brands as well as thriving e-commerce industry in UAE. Also, increasing preference of consumers towards online shopping, especially after the outbreak of coronavirus is anticipated to make online segment the leading distribution channel in coming years.
Key players operating in the UAE nailcare market are CIATÉ, Kao Corporayion, Louis Vuitton SE, Mary Kay, Inc., Natura & Co., Oriflame Holding AG, Amway Corporation, Chanel International B.V., REVLON, Inc., L’ORÉAL Middle East and Estée Lauder Middle East. Leading market players are focusing on growth strategies such as new product launches, mergers & acquisitions and collaborations to strengthen their position in UAE nailcare market.
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“The growing influence of western lifestyle and boosting economy of the country is enabling nailcare market to grow in UAE. In recent times, nailcare products are gaining attention from male consumers too due to the rising awareness about importance of nail hygiene. Furthermore, the thriving beauty industry of the country and rising purchasing power of consumers are acting as a major growth factor for UAE nailcare ,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based UAE management consulting firm.
“UAE Nailcare Market By Product Type (Nail Polish, Nail Accessories, Nail Strengthener, Nail Polish Remover, Artificial Nails and Accessories, Others), By Distribution Channel (Offline (Hypermarkets/Supermarkets, Retail Stores, Beauty Salon, Others), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of nailcare market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in UAE nailcare market.
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