Rising Awareness in Rural Areas to Aid Growth of India Mosquito Repellent Market : TechSci Research

Increasing prevalence of vector borne diseases, rising penetration of mosquito repellent products in rural areas and growing demand for modern mosquito repellents to drive India mosquito repellent market through 2024

As per a recent voice of customer published by TechSci Research, brand name and effectiveness of mosquito repellents have been identified as the most influencing factors while purchasing a mosquito repellent. Increasing prevalence of vector borne diseases, increasing penetration of modern mosquito repellent products in rural areas, growing demand for outdoor repellents are some of the major factors that are expected to drive the market for mosquito repellents through the forecast period. The number of registered cases of Chikungunya increased by 300% during 2012-2015, while the number of registered cases for dengue and encephalitis grew by 157% and 124%, respectively, during the same period.

According to a TechSci Research report, “India Mosquito Repellent Market By Type, By Distribution Channel, By Organized Vs. Unorganized Sector, Competition, Forecast & Opportunities, 2013–2023”, India mosquito repellent market is projected to grow from $ 670 million in 2018 to $ 899 million by 2024. Anticipated growth in the market is led by emergence of several modern and innovative products such as fabric roll-ons, repellent spray, repellent apparel, mosquito repellent television, mosquito repellent phones, etc and increasing cases of vector borne diseases in the country. Moreover, the support of government in creating awareness about mosquito repellent products is pushing demand for these products in rural areas. For instance, in October 2016, Delhi government began a fogging drive, during which the government fogged all roads and byroads every alternate day in order to tackle the dengue outbreak. Moreover, National Dengue day is observed on May 16 as a reminder to the consumers to be aware of the deadly vector-borne disease.

India Mosquito Repellent Market

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Godrej Consumer Products Limited, Reckitt Benckiser (India) Pvt. Ltd., S.C. Johnson Products Private Limited, Jyothy Laboratories Limited, etc., are some of the leading players in India mosquito repellent market. Since the boom of the organized mosquito repellent industry, only a handful of major companies have emerged out as the leaders in the market. Entry for new players in the market is difficult as the new entrants will have to surpass the benchmarks set by the major brands in terms of brand name, outreach and distribution of products, quality of products and pricing of products. In terms of region, East region dominates India mosquito repellent market due to presence of major vector-borne diseases prone areas in this region.

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“Mosquito repellent products are majorly popular in urban areas and rural areas still forms an underpenetrated market for organized players. Manufacturers have acknowledged the situation and have acted accordingly by spreading awareness about these products and introducing modern mosquito repellent products at prices which are affordable for the rural population. For instance, Godrej Consumer Products Limited introduced Good Knight Fast Cards, which cost less than USD0.1 per card. Such initiatives by manufacturers are anticipated to aid the growth of India mosquito repellent market in the coming years.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

India Mosquito Repellent Market By Type, By Distribution Channel, By Organized Vs. Unorganized Sector, Competition, Forecast & Opportunities, 2013–2023 has evaluated the future growth potential of India mosquito repellent market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers to take sound investment decision. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the India mosquito repellent market.

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