Lipstick has its long and colorful history, which began at 3500 BCE, when Queen Shub-ad of Mesopotamian used a combination of red rock and white lead to color her lips. In today time lipstick has been in and out of desire of commoners and queens alike. In the era of 16th century Queen Elizabeth 1 wore a crimson colored lipstick but in 19th century Queen Victoria publicly declared that wearing makeup is impolite.
The First Lipstick was developed in stick format by a French company Guerlain around 19th century and after that James Bruce patented first lipstick with swivel tube. In mid-19th century 100% of girls in college and over 98% of women in America were using lipstick.
Recent history of lipsticks has been recorded in the country like Europe and United States, where cosmetics have been most prevalent and in those countries where regulation are clearly defined. Largely the regulation in cosmetics industry is meant for the manufacturers of lipstick and cosmetics about the ingredients and components in order to protect environment while producing the products. Some of the major manufacturers in the cosmetics industry have started to offer and promote recycling programs for their products. MAC cosmetics has its program called” Back to MAC” for recycling purposes, where customer can select any free lipstick for their choice by returning any six MAC cosmetics holders or containers.
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Lipstick and cosmetic manufacturers always aspire perfection. Some of the leader in the market has developed such substances that do not melt but are easy to apply. Lipsticks that does not dry or hurt when applied to skin. Ingredients used now days in the lipstick are very standard. A mixture of component such as carnauba wax and beewax is used to give glowing effect on lipstick. Mineral, vegetable oil and silicone or petroleum jelly gives wet and even spreading. Antioxidants and preservative stop it from going acidic. Moisturizers like silicone or lanolin components are mixed to keep the lipstick supple and soft and colorful. The whole manufacturing process for developing lipsticks is mechanized, which helps to add material before being heated, then cooled in molds and at the final stage it is flash fired to give smooth and rounded appearance.
United States Lipstick Market
The demand for allergen-free and non-toxic ingredients is driving the United States lipstick market. Consumers in the country are spending a significant portion of their rising incomes on the luxury cosmetics which are perceived as healthier. Further, organic and natural lipsticks are changing the consumer preferences as females are attracting towards the products which contains no harsh chemicals. Innovations in formulating the natural pigments and ingredients have attracted mass consumers towards these products as wellness trends across the country is continuing to thrive. Organic and natural often serve as thorns from the industry perspective, but rising health concerns among consumer along with appeal of unconventional products leads to the growth of lipstick market in United States. Female consumers are drawn towards exfoliating, antimicrobial, non-irritating properties in the lipsticks.
Figure 1: United States GDP per Capita, 2012-2016 (USD)
Source: World Bank
key driver for the growth of lipstick market in past few years in the country is integration of enhanced performance and functional benefits which will continue to be the significant factor for driving the sales and keeping consumers engaged in the lipstick segment in the coming years. Moreover, inclusion of new innovation and greater benefits are the key for lipstick market in the country. Manufacturing companies across the globe are trying to promote organic lipsticks through various strategies to attract the consumers in the country.
Shifting preferences towards organic cosmetic products
Figure 2: Global Organic Makeup Market Share, By Gender, By Value, 2011-2021F
Conventional cosmetic products use petroleum based ingredients which can cause severe skin allergies and also cancers in few cases. Increasing number of skin related diseases due to usage of synthetic cosmetics is creating significant opportunities for organic cosmetics market. Parabens and phthalates, which are extensively used in cosmetics may cause cancers and type II diabetes. The Environmental Protection Agency also issued a warning against the use of these chemicals.