Rising consumer demands for high-quality organically produced foods, owing to an increasing health-conscious population and rising incidences of chronic disorders. Organic sales account for approx. 4% of the total food sales in the United States. In 2020, US organic product sales jumped 12.4%, breaking USD60 billion, doubling the previous year’s growth, as per statistics by
Rise of smart home technology adoption, increasing demand for sustainable energy are pushing the air conditioner industry to innovate and present new options in the market for consumers. Growing need for automation and connectivity have led to the emergence of air conditioners that can be connected to other smart appliances in your home and adjusts
Rising incidences of lifestyle disorders and growing awareness about healthy diet have led to an increased adoption of functional foods, especially probiotic-fortified foods. Amongst probiotic functional foods and beverage category, yogurt holds a significant market share due to its greater consumption and rising popularity among health-conscious population. Besides being an essential part of various cuisines
According to World Health Organization (WHO) statistics, almost 99% of the global population is exposed to high levels of pollutants present in the air. Household combustion, vehicular emissions, industrial pollution, and forest fires are some of the major reasons attributing to the intensifying air pollution across the globe, leading to adverse public health concerns. Developments
On May 10th, 2022, the food delivery major, Swiggy, announced to suspend its grocery and daily essentials delivery service operations, Supr Daily, in five cities, Delhi-NCR, Pune, Hyderabad, Mumbai, and Chennai. The subscription-based grocery delivery service acquired by Swiggy in 2018 enabled customers to place their orders for milk, daily essentials, and groceries by 11
Grocery is the largest consumer segment in India, estimated to be accounting over 60% of the country’s total retail market. India’s grocery retail market has been primarily dominated by neighborhood family-run Kirana stores, which make up 75%-78% of the total consumer goods sales. However, increased smartphone adoption, expanding internet penetration, heightened digital awareness, growing tech-savvy young population, and the
In today’s fast-paced world where no one ever stops, consumers strive for convenient solutions for every aspect of their lives. Drastic changes in consumer behavior have led to widespread retail disruption along the food industry value chain. Demand for pre-packaged ready-made meals, prepared meal kits, chilled and frozen dishes, and ready-made microwave meals has increased
Consumers around the world are becoming more aware of plastic pollution as it continues to degrade our environment and oceans. The growing use of plastics across various industries, especially the food & beverage and e-commerce sector, as an essential tool for protection, marketing, and others has created a need for sustainable packaging. Brands are turning
According to a report by the World Health Organization, over 430 million people (5% of the global population) require rehabilitation to address their hearing impairment, while approx. 2.5 billion people are expected to develop some form of hearing problem by 2050. Nearly 25% of the population above 60 years tend to develop hearing problems ranging from mild to severe in one or both
Putting immense efforts into product development without understanding your target audience can go in vain, no matter how amazing the product quality is. An audience survey plays a vital role in doing business and performing audience analysis can help the brands to reach their potential consumers. An audience survey provides a better understanding of the customers and
