Whey Protein Isolate to Lead UAE Whey Protein Powder Market through 2023 -TechSci Research

Increasing number of sports- and fitness-inclined consumers, rising influence of westernization and growing interest of young generation towards bodybuilding to drive UAE whey protein powder market through 2023 

According to TechSci Research report, “UAE Whey Protein Powder Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2013 – 2023”, whey protein powder market in the UAE is forecast to register a CAGR of more than 7%, in value terms, during 2018-2023. Increasing inclination of Emiratis towards fitness centers and gyms, growing westernization, and rising trend of endurance sports activities and joining health centers among young people are the key factors expected to boost demand for whey protein powder in the country during forecast period. Additionally, whey protein providers are focusing on aggressive promotional & branding activities, which in turn, is anticipated to aid the market in coming years.

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“UAE Whey Protein Powder Market”

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According to the World Bank, the number of internet users in the UAE has grown at a robust pace over the past years, accounting for 90.6% of the total population of the country in 2016 from 78% of the total population in 2011. The growth indicates high growth prospects for online sales channel in the UAE whey protein powder market. Dubai holds the largest market share, on the back of high population density of the region as well as the presence of affluent and fitness conscious consumers. The region’s whey protein powder market is also likely to be driven by booming young population, growing disposable income and increasing number of men as well as women athletes in Dubai.

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“Whey protein powder market in the UAE is at its nascent stage and is showing huge growth prospects. The market, which is majorly import driven, is inundated with international brands such as Optimum Nutrition, MusclePharm, etc., which are focusing on consumers aiming for optimum physique and lifestyle. All these factors are expected to result in signification growth in consumption of whey protein powder in the country in the ensuing years.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“UAE Whey Protein Powder Market By Type, By Distribution Channel, Competition Forecast & Opportunities, 2013 – 2023” has evaluated the future growth potential of whey protein powder market in the UAE and provides statistics and information on market structure, size, share and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the UAE whey protein powder market.

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