The alarming rate at which diabetes is increasing across the globe is one of the significant factors driving the diabetic food market across the globe. Prevalence of diabetes has witnessed rise which is alarming as WHO says, 4.7% of diabetes was there in 1980 which has rose to 8.5% in 2014 among people over 18 years. The disease is spreading at a fast pace and aimed at delaying or preventing the onset of type 2 diabetes and also avoiding the consequences.
The diabetic food products are the products which consists of zero sugar, reduced carbohydrates or food with sugar free content. Diabetic food helps in reducing the blood glucose in the diabetic people. In order to avoid or reduce the effects of diabetes consumers now a day are prone towards low calorie and sugar free food products which are termed as diabetic food products.
Snapshot of Global Diabetic Food Market
Hectic lifestyle and rising demand for junk food leads to disease like diabetes, further increasing cases of diabetes among youths and children owing to lack of physical activities is contributing to the growth of diabetic food across the globe. North America accounted for maximum share in the global market on account of rising complexities related to health which arises due to aging population and high blood glucose levels mainly in United States. Further, rising demand of diabetic food from countries like China, India, South Korea, Indonesia etc., makes the region to hold a significant share globally and makes it the fastest growing region among all. Growing population along with rising disposable income and rapid urbanization are some other factors aiding to the increasing demand of diabetic food.
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Problems Due to Diabetes
Eyes: Cataract, Retinopathy, Glaucoma, Blurred Vision, Watery Eyes, Loss of Vision
Kidneys: Swelling, Itchiness, Weight Gain
Brain & Heart: Sweating, Nausea, Dizziness, Chest Pain
Feet: Nerve Damage, Poor Blood Flow
Nerves: Constipation, Diarrhoea, Numbness, Burning Pain
Neuropathy: Autonomic Type I, Peripheral Neuropathy, Gastroparesis, Postural Hypotension
About The Manufacturers
Novo Nordisk company is a leader in global diabetic food market. Its main diabetes product range includes long-lasting insulin injection, glucagon-like peptide-1 (GLP-1), Victoza (liraglutide), for treatment of diabetes 2.
Nestlé diabetic food range include the brands like diabetisource, glytrol, diabetishield and boost and the range aims at offering nutritional products which maintain the quality of health and wellness among consumers.
The company relies on its DPP-4 inhibitor Januvia and combo drug Janumet.
Newtrition Plus Health & Wellness
Newtrition Plus Health & Wellness major diabetic products includes sugar substitutes, diabetic snacks, pre-mix drinks etc.
Pfizer & Eli Lilly
Lilly’s diabetes drug Glyxambi and another diabetes drug–Synjardy are expected to bolster the company’s sales during the forecast period.
Fifty50 Foods diabetic products range includes crystalline fructose, chocolates, hard candies, cookies & wafers, peanut butter, fruit spreads, pie crust, hearty cut oatmeal, maple syrup etc.
The company aims at providing health benefits and good taste and also has reduced sugar and calories by adding extracts of natural sweetener, stevia.
The company aims to sell its healthy sugarless drinks as diabetic beverages.
Trends Driving the Market
- Increasing Consumer Awareness
The global diabetic food market is majorly driven by rising consumer awareness which is about the health benefits associated with low calorie diabetic foods. Changing food preferences along with rising concern for healthy eating habits is stimulating the demand for diabetic food products across the globe.
- Growing Diabetic Patients Globally’
Increasing health complications and growing number of diabetic patients in contributing to the growing popularity of the market. Consumers across the globe are preferring food which is low calorie and specially meant for people with diabetes, high cholesterol level and obesity.