The water softener market has been witnessing steady growth from the past few years, owing to increasing health awareness among the people.
According to TechSci Research report, “Global Water Softeners Market By Type (Salt Based & Template Assisted Crystallization (TAC)), By End Use (Residential, Commercial & Industrial), By Region, Competition Forecast and Opportunities, 2016-2030”, the global water softeners market is forecast to grow at a CAGR of 6.14% to reach USD5775 million by 2030. Growing demand for safe and freshwater for both residential and commercial purposes coupled with increasing consumer awareness towards the consumption of same is expected to drive the water softeners market. As per the UN water statistics, the percentage of increase in water withdrawals is estimated to be over 50% and 18% in developing and developed countries, respectively by 2025.
Water softeners are equipment/devices designed to reduce water hardening salts such as magnesium, manganese, calcium, and other metal elements in the water resources. These waters softening equipment are broadly used in different end-use applications such as colleges, hospitals, laundries, hotels, boiler feedwater, groundwater remediation, and others. Growing water scarcity along with rapidly growing population and decreasing levels of safe water for human consumption are some of the primary drivers that are significantly contributing to the increased sales of water softeners globally. According to the UN Water data, four countries in the world have water stress above 100% and approximately 32 countries are experiencing water threat between 25-70%.
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The global water softeners market is segmented based on Type, End Use and Region. In terms of type, the market can be segmented into Salt Based & Template Assisted Crystallization (TAC), where salt based is accounted for a large share in the market, owing to high efficacy in removing all minerals that make water hard. Salt-based water softeners have a resin bed which is responsible for filtering the water through exchanging hardness minerals for sodium particles. The rise in use of salt-based water softeners in residential application drives the growth of the salt-based water softeners market.
Based on end use, the global water softeners market is segmented into residential, commercial, and industrial. The residential segment is expected to dominate in terms of volume share over the forecast period owing to its larger consumer base. The higher price point of the commercial water softener is expected to witness substantial value share over the global water softeners market.
Based on region, North America accounts for the major share in the global water softeners market due to growth in the industrial sector which is the major reason for increase in water demand. Prevalence of water-borne diseases in this region is also generating the need for water softeners. In addition, environmental obligations regarding the use of clean water, water recycling, and reuse also drives the North America water softeners market.
Pentair plc, Culligan International Company, A.O. Smith Corporation, Canature Health Technology Group Co., Ltd., BWT Holding GmbH, Kinetico Incorporated, Whirlpool Corporation, Axel Johnson Inc., Marlo, Incorporated, GE Appliances, Eco Water Systems LLC. are among the leading players operating in the global water softeners market. Companies operating in the market are using organic strategies, partnerships, and collaborations to boost their shares in the global water softeners market. Significant players in the market are concentrating on accomplishing ideal operational expenses, boosting productivity with high funding in R&D, and merging with small players to remain competitive in the market.
The use of water softeners helps to control the consumption of water as soft water reduces the need for detergents by more than 50%, owing to the absence of minerals that interact with cleaning products. Similarly, the use of soft water reduces skin problems which often appears because of the use of hard water for bathing and cleansing. Soft water also prolongs the life of appliances such as water heaters, dishwashers, and washing machines. Consumers are increasingly becoming aware of these benefits associated with water softening products. In addition, the depletion of freshwater sources is further fueling the demand for water softeners. These factors are expected to increase the sales of water softeners during the forecast period.
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“Growing environmental concerns are encouraging customers, manufacturers, and governments to look for environmentally friendly and sustainable products. To cater to this demand, manufacturers are developing technologically advanced water softening systems which help to reduce water wastage. These systems help to improve the efficiency of water and salt. These systems help to reduce the sodium and chloride content in water to increase the efficiency of water in all its uses. Some manufacturers have introduced regeneration-efficient water softening systems by using demand-initiated regeneration. This ensures a reduction in the frequency of product regeneration as well as a reduction in the sodium and chloride contribution from water softeners. These advanced technologies are expected to have a positive impact on the market.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.
“Global Water Softeners Market By Type (Salt Based & Template Assisted Crystallization (TAC)), By End Use (Residential, Commercial & Industrial), By Region, Competition Forecast and Opportunities, 2016-2030” has evaluated the future growth potential of water softener in the global water softeners market and provides statistics and information on market structure, size, share and future growth. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in the global water softeners market.
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