United States Immunity Boosting Packaged Foods Market until 2025

Rising health concerns and outbreak of COVID-19 to drive United States immunity boosting packaged foods market

According to TechSci Research report, “United States Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is poised to undergo robust CAGR during the forecast period owing to the outbreak of global pandemic COVID-19 and its rapid transmission in the country. United States is one of the most badly affected countries by coronavirus and there is a growing need for immunity boosting packaged foods to control the further spread of this deadly disease. Moreover, rising awareness towards health & fitness and high per capita disposable income are some other key factors fueling the growth of United States immunity boosting packaged foods market

Additionally, abundance of immunity boosting packaged food products is also augmenting the immunity boosting packaged foods market in United States. The country is also facing rising prevalence of various chronic diseases such as cancer and diabetes, which is creating high demand for immunity boosting food products. Furthermore, expansion of distribution channel by manufacturers and launch of probiotic products is expected to support the market growth in the coming years.

However, the United States immunity boosting packaged foods market might also face some challenges. Stringent regulations regarding manufacturing of immune boosting packaged food products is a major restraint for the market growth. Apart from that, high cost of raw materials might also limit the growth of this market.

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The United States immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is categorized into food, beverages and supplements. The food segment is further divided into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others. Similarly, the supplements segment is categorized into powder and capsules. In United States, the supplements segment is expected to undergo fastest growth during the forecast period owing to the growing awareness about weight management and increasing cases of obesity in the country. Additionally, the importance of healthy eating and role of pharmacists in recommending the consumption of supplements for a healthier life are also expected to fuel the market growth further over the coming years.

Based on distribution channel, the United States immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets & hypermarkets, specialty stores, convenience stores and others. The offline segment dominated the United States market in 2019 owing to the preference of consumers to shop from supermarkets/hypermarkets and high availability of immunity boosting foods in these stores. However, after the outbreak of coronavirus in the country, the online segment is poised to undergo fastest growth rate during the forecast period as the government is promoting social distancing measures to curb the further transmission of this virus. Manufacturers are adopting e-commerce platforms as their primary sales channel which is further accelerating the growth of online segment.

Major players operating in the United States immunity boosting packaged foods market include Abbott Laboratories, Amway Corporation, GlaxoSmithKline LLC , Pfizer Inc., Archer-Daniels-Midland Co, Herbalife International, Blue Diamond Growers, Diamond Foods, LLC., Dole Food Company, Inc., Pinnacle Foods Corp. and Hines Nut Company. The manufacturers are investing on new product with higher therapeutic benefits to enhance their product portfolio and increase their market share in the United States.

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“Consumers in United States are aware that there is a link between diet and the immune system. The emphasis of FMCG sector on immune boosting food products is acting as a major growth driver for this market. Also, presence of numerous manufacturers of immunity-boosting food products in United States is making the country a leading market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“United States Immunity Boosting Packaged Foods Market By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics, Others), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of United States immunity boosting packaged foods market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States immunity boosting packaged foods market.

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