The Rise of the Sexual Wellness Economy: Top 10 Pleasure and Intimacy Brands in India
Historically constrained by social stigma and regulatory gray areas, India’s sexual wellness sector has undergone a significant transformation in recent years. What was once a discreet and fragmented market is now evolving into a fast-growing ecosystem driven by Direct-to-Consumer (D2C) startups and digital-first brands. According to TechSci Research, the India sex toys market was valued at USD 112.45 million in 2024 and is projected to reach USD 264.07 million by 2030, expanding at a CAGR of 15.35%, fueled by rising awareness of sexual wellness, increasing disposable incomes, and the rapid adoption of e-commerce platforms that offer discreet purchasing experiences.
Today, emerging brands are redefining the narrative around intimacy by combining high-quality, body-safe products with inclusive, education-driven marketing that encourages open conversations about pleasure and personal well-being. As younger consumers particularly millennials and Gen Z become more receptive to sexual wellness as a component of self-care, startups are leveraging digital platforms, influencer-led education, and privacy-first commerce models to expand their reach across both metro and Tier-2 cities.
Below is an overview of 10 prominent companies spearheading the sexual wellness and intimacy revolution in India.
1. MyMuse India Private Limited
MyMuse has fundamentally shifted the aesthetic of sexual wellness in India. By positioning intimacy products as everyday lifestyle and self-care essentials, the brand has successfully broken through traditional taboos. They offer a highly curated, gender-neutral line of massagers, lubricants, and lifestyle accessories designed to be both approachable and visually appealing.
| Category | Details |
| Name | MyMuse India Private Limited |
| Headquarter | Mumbai, Maharashtra |
| Website | mymuse.in |
| Founding Date | 2020 |
2. Happy Birds Inc. (IMBesharam)
Operating as one of the oldest and most comprehensive platforms catering to the Indian demographic globally and domestically, IMBesharam acts as a major aggregate marketplace. They boast a massive catalog of international toys, lingerie, and adult wellness accessories, prioritizing discreet shipping and unapologetic sex positivity.
| Category | Details |
| Name | Happy Birds Inc. (IMBesharam) |
| Headquarter | Atlanta, USA (India Ops: Delhi) |
| Founding Date | 2011 |
3. Happybeing Wellocare India Pvt Ltd. (Sassiest)
Sassiest bridges the gap between pleasure and clinical wellness. Beyond offering a robust catalog of body massagers, intimate washes, and lubricants, the brand provides online doctor consultations tailored to women and the LGBTQIA+ community. Their holistic approach treats sexual health as an integral part of overall mental and physical wellbeing.
| Category | Details |
| Name | Happybeing Wellocare India Pvt Ltd. (Sassiest) |
| Headquarter | Noida, Uttar Pradesh |
| Website | sassiesthealthcare.in |
| Founding Date | 2021 |
4. Kaamastra (Anduril Retail Pvt Ltd)
Kaamastra is a veteran in the Indian e-commerce intimacy space. Launching over a decade ago, they were among the first to successfully navigate pan-India discreet delivery. Their platform offers thousands of products ranging from couples’ games and massage oils to targeted pleasure devices, acting as a one-stop-shop for a diverse consumer base.
| Category | Details |
| Name | Anduril Retail Pvt Ltd (Kaamastra) |
| Headquarter | Pune, Maharashtra |
| Website | kaamastra.com |
| Founding Date | 2012 |
5. Thirdbase Wellness Pvt. Ltd.
A newer entrant making waves in the luxury intimacy sector, Thirdbase focuses on premium, empowering experiences. Their product line emphasizes IPX6 water resistance, high-grade body-safe silicone, and industry-leading warranties. Their brand messaging is highly modern—stripping away the awkwardness and focusing strictly on high-performance pleasure.
| Category | Details |
| Name | Thirdbase Wellness Pvt. Ltd. |
| Headquarter | Gurugram, Haryana |
| Website | thirdbase.in |
| Founding Date | 2023 |
6. Sirona Hygiene Private Limited (Bleu)
Originally renowned for pioneering feminine hygiene solutions like the menstrual cup and PeeBuddy, Sirona expanded into sexual wellness with the acquisition/launch of Bleu. Bleu focuses on clean intimacy, offering 100% vegan, natural latex condoms that are free of harsh chemicals, parabens, and glycerin, catering to the health-conscious consumer.
| Category | Details |
| Name | Sirona Hygiene Private Limited (Bleu) |
| Headquarter | New Delhi |
| Website | thesirona.com |
| Founding Date | 2015 |
7. LT Digital Private Limited (Lovetreats)
Lovetreats operates as a discreet, curated marketplace designed to make the purchase of adult products comfortable for the Indian consumer. By offering a trusted avenue for toys, lubricants, and sensual accessories, they have built a loyal customer base relying on privacy, product safety, and reliable delivery.
| Category | Details |
| Name | LT Digital Private Limited (Lovetreats) |
| Headquarter | Bengaluru, Karnataka |
| Website | lovetreats.in |
| Founding Date | 2015 |
8. Manzuri Wellness Private Limited
Manzuri is a dedicated online marketplace designed to aggregate sexual wellness and intimacy products. By streamlining the supply chain and focusing on quality assurance, they are working to make safe, reliable pleasure products easily accessible to a broader Indian audience across tier-1 and tier-2 cities.
| Category | Details |
| Name | Manzuri Wellness Private Limited |
| Headquarter | New Delhi |
| Website | manzuri.in |
| Founding Date | 2021 |
9. Huha Care Private Limited (That Sassy Thing)
Operating under the brand name That Sassy Thing, this company is heavily community-driven and focuses entirely on women’s sexual wellness. Built on a foundation of credible sex education, they formulate all-natural products safe for vulvas. Their messaging fiercely champions body positivity, normalizing body hair, menstruation, and solo pleasure.
| Category | Details |
| Name | Huha Care Private Limited (That Sassy Thing) |
| Headquarter | New Delhi |
| Founding Date | 2021 |
10. Sangya Project Pvt. Ltd.
Founded by a polyamorous and queer team, the Sangya Project stands out for its deep intersectional approach to pleasure. More than just an online store for massagers and wellness items, it functions as an educational platform. They focus on trauma-informed, kink-affirmative, and destigmatized sex education tailored specifically for the Indian cultural context.
| Category | Details |
| Name | Sangya Project Pvt. Ltd. |
| Headquarter | Mumbai, Maharashtra |
| Founding Date | 2020 |
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