Growing interest of consumers towards a healthy diet coupled with increasing awareness towards health and fitness to drive global superfoods market
According to TechSci Research report, “Global Superfoods Market By Type, By Application, By Distribution Channel, By Region, Forecast & Opportunities, 2025”, the global superfoodsmarket is expected to witness formidable growth rate until 2025 owing to growing consumer concerns towards personal health and fitness and increasing disposable income. The growing trend of gym and fitness clubs has also given a boost to the demand for superfoods as most of the dieticians and trainers ask people to adopt these kinds of foods in their diet. Apart from this, increasing expenditure on healthcare, growing geriatric population and new medical discoveries are some key factors which are anticipated to drive the global superfoods market in coming years. Moreover, changing lifestyle, increasing working population has also contributed to the demand for superfoods, as they carry most of the nutrients required for a human body. In recent years, the food and beverage industry has witnessed an increasing demand for natural, nutrient-rich food containing vitamins and essential minerals. This trend is further boosting the growth of global superfoods market. Additionally, in many countries including US and Canada, there is a growing concern regarding increase in obese population. This is also contributing to the growth of superfoods market. Moreover, manufacturers are coming up with new product lines, which is also attracting consumers interest towards natural and wholesome ingredients. Hence, the popularity of superfoods is growing tremendously, and therefore, the market is expected to witness substantial growth in the coming years.
However, there are certain issues which superfoods market faces. Frequent product recalls due to non-compliance might pose as a challenge for the superfoods market growth. The vendors operating in superfoods market often face threat from regulatory authorities owing to non-compliance of products with regulatory standards.
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The global superfoods market is segmented based on type, application, distribution channel and region. Based on type, the market is segmented into superfruits, superseeds & supergrains, edible seaweed and others. The superfruits segment is gaining more popularity compared to other types as they are rich in fibers, vitamins, antioxidants, polyphenols, and minerals. This helps the consumer by providing benefits such as improved digestion, strong muscles and bones, strengthening the immunity system and protecting the body from wear and tear. Moreover, trending diets like paleo diets and raw food diets are also contributing to the growth of superfoods market, globally.
Based on application, the global superfoods market is segmented into snacks and savory, beverages, bakery and confectionery, convenience/ready to eat foods and others, which includes meat, fish, & poultry etc. Among them, the beverages segment holds largest market share in terms of revenue owing to their wide variety available in the market. Also, consumers are now preferring to include more juice and cocktails in their diets as they are easy to digest and contain high amount of minerals and protein.
Major players operating in the global superfoods market include Archer-Daniels-Midland Co., Creative Nature Ltd., Superlife Co. Pte. Ltd., General Mills Inc., Del Monte Pacific Ltd., Sunfood, Rhythm Superfoods LLC, Navitas LLC, Natures Superfoods LLP, Healthy Truth, Ardent Mills, Millennium Products Inc, POM Wonderful Holdings LLC, Enjoy Life Natural Brands LLC and Kraft Heinz Foods Co. The companies are concentrating on expanding their market share by introducing new products with high amount of nutrients.
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“Global superfoods market is highly fragmented with presence of many manufacturers and suppliers. To establish their dominance in the regional markets, many leading companies are undergoing tie-ups with local manufacturers. However, the key to success in this market is bringing new products at affordable rates with the help of latest food processing technologies. Additionally, a strong distribution network is also important for the growth of the market,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Superfoods Market By Type, By Application, By Distribution Channel, By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of global superfoods market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global superfoods market.
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