Religious purposes and lavish lifestyle are driving the growth of Saudi Arabia Home fragrances Market, in the forecast period, 2022-2026.
According to TechSci report on, “Saudi Arabia Home Fragrances Market By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.)) By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others) By End User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others) By Distribution Channel (Store-based Retail and Non-Store-based Retail) By Region, Competition Forecast & Opportunities, 2026”, Saudi Arabia home fragrances market has shown promising growth in historical years until 2019 and is expected to continue its growth in upcoming forecast years 2021 to 2026. Saudi Arabia home fragrances market owes its growth to the factors like growing popularity of premium fragrances among the population. Rising instances of stress and anxiety owing to the busy schedules and stressful work culture is further substantiating the growth of the market in the upcoming five years. Moreover, the demand for lavish lifestyle is aiding to the growth of the market in the future. Additionally, rising disposable income and upsurged requirement for fragrant and rich outlook for the interiors is driving the growth of the market in the five years of forecast. Rapidly expanding essential oil market and availability of aesthetically pleasing products for the home decor and air fresheners is supporting the growth of the Saudi Arabia home fragrances market in the next five years.
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The Saudi Arabia home fragrances market is segmented as product type, fragrances, end user, distribution channel, competitional landscape, regional distribution. Based on fragrances, the market is further bifurcated into lemon, lavender, jasmine, rose, sandalwood, vanilla, and others. Lemon is anticipated to generate maximum revenue shares of the market as the fragrance is expected to freshen up the room ambience as well as is expected to remove germs and maintain the hygiene of the room. Lavender is expected to register a significant growth in the revenue on the account of surge in the demand by the consumer. The lavender fragrance is often acquitted with lavish and rich outlook. Jasmine and rose might also register significant growth as the demand for the particular fragrances is multiplying.
Based on product type, the market is further segmented into sprays, sachets, electric air fresheners and others like scented candles, scented oils, etc. Sprays are anticipated to hold the largest revenue shares of the market and assert its dominance over the market on the account of easy usability and accessibility for the consumers. Using a spray bottle for the liquid fragrance to be sprayed is far easier for the consumers. Moreover, electric air fresheners are anticipated to register the fastest growing CAGR in the subsequent five years on the backbone of surge in the demand of oil diffusers and essential oils uses among the consumers. The essential oil diffusers with their aesthetically pleasing freshener designs are influencing the growth of the Saudi Arabia home fragrances market in the next five years. Also, the country has a history of inclination toward fragrant oils and candles usage for the room freshening purposes and for religious purposes thereby influencing the growth of the market in the subsequent five years of forecast until 2026.
A partial list of market player in the Saudi Arabia home fragrance market includes Rezaroma (Reza Hygiene), Johnson Saudi co. Ltd, Reckitt Benckiser (Arabia) FZE (RB), Procter & Gamble Saudi Arabia, Ajmal International Trading Co. (LLC), The Fragrance Kitchen, ALREHAB perfumes, Zohoor Alreef, Saudi Arabia, Mushir Alam Perfume Industry, Henkel Jebel Ali FZCO, Kelvin Natural Mint Pvt. Ltd., Kshrey Inc. (Supplier), AJWA Group, Cargill Saudi Arabia (Supplier), Godrej & Boyce Mfg. Co. Ltd., among others. These market players hold larger shares of the market than the new market players. With the evolving technology, it is appropriate to say that the effective research and development of the technologically advanced instruments and methods to satisfy consumer demands would support the market growth and benefit the market players as well as the consumers. New market players may focus on the research and development to provide such products and services that satisfies the consumer demand as well as benefits the market players in building their brand value. Other competitive strategies include mergers & acquisitions and new product developments.
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“The Kingdom of Saudi Arabia is a land of fragrances and perfumes. The popularity and usage of ouds and atarr in widespread in the country. Home fragrances market is anticipated for a promising growth in the subsequent years on the same account. New market players planning to enter the market would require aggressive advertisement and brand popularity. Extended research on the consumer demand along with the recent trend analysis would aid in their brand establishment,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Saudi Arabia Home Fragrances Market By Product Type (Sprays, Sachets, Electric Air Fresheners and Others (Scented Candles, Scented Oils, etc.)) By Fragrances (Lemon, Lavender, Jasmine, Rose, Sandalwood, Vanilla, Others) By End User (Home Care, Healthcare, Hospitality, Museums, Commercial, Others) By Distribution Channel (Store-based Retail and Non-Store-based Retail) By Region, Competition Forecast & Opportunities, 2026” has evaluated the future growth potential of Saudi Arabia home fragrances market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia home fragrances market.
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