Rising Awareness of Data Analytics and Marketing Services to Drive South America Wi-Fi Analytics Market through 2023

Growth in demand for advanced analytical solutions coupled with increasing penetration of internet and smart devices such as smartphones and tablets to drive South America Wi-Fi analytics market through 2023

According to TechSci Research report, “South America Wi-Fi Analytics Market By Component, By Deployment Type, By Location, By Application, By Industry, By Country, Competition Forecast & Opportunities, 2013-2023’’, Wi-Fi analytics market in South America is forecast to grow at a CAGR of 29% during 2018-2023. Growing demand for advanced analytics solutions, increasing adoption of public Wi-Fi and guest Wi-Fi by various retail organizations, and surging smart device and internet penetration in the region are the key factors expected to drive the region’s Wi-Fi analytics market. Growth is also anticipated to be driven by rise in the number of smart city initiatives by various governments and adoption of IoT by various sectors.

Brazil dominated the region’s Wi-Fi analytics market in 2017 and is likely to maintain its market dominance in the coming years as well, on the back of increasing number of commercial and community Wi-Fi hotspots, growing awareness regarding data analytics and marketing services across various sectors of the country. Cisco Systems, Inc., Hewlett Packard Enterprise Company, Fortinet, Inc., ARRIS INTERNATIONAL PLC and Purple Wi-Fi are some of the major players operating in the region’s Wi-Fi analytics market.

“Number of partnerships between Wi-Fi analytics providers to expand their reach across the region is growing. This, in addition to, growing adoption of data analytics services, increasing deployment of hotspots across various sectors, and deployment of Wi-Fi analytics across locations such as retail stores, malls, hotels, airports, etc., to enable them maintain efficient relationship between them and their customers is expected to positively influence the region’s Wi-Fi analytics market through 2023.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based Global management consulting firm.

“South America Wi-Fi Analytics Market By Component, By Deployment Type, By Location, By Application, By Industry, By Country, Competition Forecast & Opportunities, 2013-2023” has evaluated the future growth potential of Wi-Fi analytics market in South America and provides statistics and information on market structure, size and trends. The report is intended to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities present in South America Wi-Fi analytics market.

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