Increasing birth rates and high risk of stillbirth to drive global pregnancy pillow market
According to TechSci Research report, “Global Pregnancy Pillow Market By Material Type (Memory Foam, Hypoallergenic Fillings, Organic Fillings, Microbeds, Others), By Product Type (J Shape, C Shaped, U Shaped, Others (Wedge and Full Body, etc.)), By End User (Maternity Homes or Clinics, Hospitals, Household), By Distribution Channel (E-Commerce, Specialty Retailers, Supermarket & Hypermarket), By Region, Forecast & Opportunities, 2025”, the market is expected to witness a formidable growth owing to increasing birth rates around the world. The thriving retail sector and increasing per capita disposable income, especially in developing nations are acting as key growth drivers for this market. Moreover, increasing risk of stillbirths due to wrong sleeping positions are creating the demand for pregnancy pillows. The increasing incidence of restless legs syndrome (RLS) among pregnant women is further supporting the growth of pregnancy pillow market. Also, rising technological advancement in pregnancy pillows is anticipated to fuel the market growth through 2025.
Additionally, the various health benefits associated with pregnancy pillows such as better sleep, lessening of body pains, eco-friendly and comfort are leading to their huge popularity around the world. Manufacturers are also coming up with variety of pregnancy pillows, in different shapes and sizes which are expected to propel the market growth in the coming years. Also, rising penetration of pregnancy pillows in both developing and underdeveloped nations is providing lucrative opportunity for manufacturers. However, manufacturers are also facing some challenges. High cost of pregnancy pillows and lack of awareness, especially in underdeveloped nations might hamper the market growth during the forecast period.
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The global pregnancy pillow market is segmented based on material type, product type, end user, distribution channel and region. Based on material type, the market is segmented into memory foam, hypoallergenic fillings, organic fillings, microbeds and others. Among them, the memory foam segment is expected to undergo fastest growth through 2025 as they provide softness and comfort. The increasing demand for soft pregnancy pillows among pregnant women is creating the demand for memory foam based pregnancy pillows.
Based on end user, the global pregnancy pillow market is segmented into maternity homes or clinics, hospitals and household. Among them, the household segment is anticipated to hold largest market share during the forecast period owing to increasing adoption of pregnancy pillows for home use during pregnancy.
Major players operating in the global pregnancy pillow market include Leachco, Inc., The Boppy Company, LLC, Queen Rose, Basic Comfort, Inc., Medela, Inc., Cozy Bump Corporation, PharMeDoc, Babymoov, Theraline and Pacific Coast Feather Company. The companies are investing on strong distribution network to increase their market share. They are also coming up with new product launches to enhance their product portfolios.
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“North America dominated the global pregnancy pillow market in 2019 and is expected to further dominate the market through 2025 owing to presence of established market players in the region. The high per capita disposable income and increasing births are also acting as major growth drivers. However, Asia Pacific is expected to witness fastest growth during the forecast period owing to increasing birth rates and improved standard of living in countries such as India and China,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Pregnancy Pillow Market By Material Type (Memory Foam, Hypoallergenic Fillings, Organic Fillings, Microbeds, Others), By Product Type (J Shape, C Shaped, U Shaped, Others (Wedge and Full Body, etc.)), By End User (Maternity Homes or Clinics, Hospitals, Household), By Distribution Channel (E-Commerce, Specialty Retailers, Supermarket & Hypermarket), By Region, Forecast & Opportunities, 2025”has evaluated the future growth potential of global pregnancy pillow market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global pregnancy pillow market.