Motorcycle ADAS Market Trends in 2022

While the thrill of riding a motorcycle is undeniable, unfortunately so is the safety risk associated with it. Motorcycles account for only 3% of all registered vehicles in United States, but motorcyclists make up for 14% of all traffic fatalities and 18% of all occupant fatalities. It is common knowledge that riding a motorcycle is dangerous than driving a car due to the absence of car’s protective auto body. According to the World Health Organization (WHO) statistics, 1.35 fatalities occur every year due to road accidents. The significantly increasing number of motorcycle-related deaths and bike crashes in the recent years has compelled many two-wheeler manufacturers to introduce advanced driver assistance system (ADAS), which is specifically designed for safe human-machine communication in traffic. ADAS has become common in four-wheelers, but the technology is relatively new to two-wheelers.

The slow pace of ADAS feature to the moto set can be attributed to the lack of powered/integrated controls and passenger restraints. However, motorcycles are entering the advanced driver-assistance systems (ADAS) age due to technology progressions and growing trend of automation in vehicles. Advanced driver assistance systems in motorcycles enhance efficiency, diminish the impact of a collision by detecting obstacles, and engaging the automatic brakes. Increasing number of government initiatives to reduce motorcycle accidents and technological advancements such as wireless connectivity in ADAS are some of the factors expected to positively influence the growth of the global motorcycle ADAS market in the coming years.

Technology Advancements in Advanced Driver Assistance System (ADAS)

For the convenience of riders, motorcycle manufacturers are incorporating a wide variety of features and technologies to the vehicles, which is projected to increase sales of ADAS motorcycles. Consumer safety has been improving with a number of technological developments in motorbike electronics, including sensors supported by wireless connectivity and cloud systems. Dynamic advances in technology also include automated brakes at the first warning of danger and night vision systems, which are beneficial in limited visibility locations. Bosch has developed motorcycle-specific versions of well-proven ADAS technologies such as adaptive cruise control, forward-collision warning system, stability control system, radar sensor, brake system, engine management system, human machine interface (HMI), and blind-spot warning system. Kawasaki was the first motorcycle brand to introduce Bosch’s ADAS in their motorcycles.

Increasing Government Regulations Regarding Vehicle Safety

Governments across the world are introducing new policies and regulations to reduce fatalities related to road accidents. Developing nations such as India, China, and others have already implemented regulations for motorcycle manufacturers to equip safety systems such as ADAS to enhance rider’s safety. Spark Minda in collaboration with Ride Vision, a rider assistance systems solution company would bring Collision Avoidance Technology (CAT) to India. European Commission has adopted a regulation on the general safety of motor vehicles, mandating manufacturers to equip safety features such as intelligent speed assistance, driver drowsiness and attention warning system, emergency stop signals, accurate tyre pressure monitoring, and advanced driver distraction warning systems. Thus, growing inclination of government towards mandating ADAS in vehicles are expected to boost the global motorcycle ADAS market.

According to TechSci Research report on “Global Motorcycle ADAS (Advanced Driver Assistance System) Market By System Type (Adaptive Cruise Control, Gear Shift Assist, Stability Control System, and Traction control system), By Demand Category (OEM, Replacement), By Region, Competition, Forecast & Opportunities, 2027”, the global motorcycle ADAS market is anticipated to grow at a formidable rate during the forecast period. The market growth can be attributed to the increasing sales of luxury motorcycles and rising number of technological advancements.


Mr. Ken Mathews

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