Thriving retail sector and rise in per capita disposable income to drive India cookies market
According to TechSci Research report, “India Cookies Market By Product Type (Bar, Molded, Rolled, Drop, Others), By Ingredient (Plain & Butter-Based Cookies, Chocolate-based Cookies, Oatmeal Cookies, Coconut Cookies, Others), By Distribution Channel (Bakeries & Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores, Convenience Stores, Online, Others), By Region, Forecast & Opportunities, FY2026”, the market is anticipated to register significant CAGR during the forecast period. Key factors driving the growth of India cookies market include changing consumption pattern, rising disposable income and increasing working population in the country. Increase in new product offerings, variety of flavors and use of safe ingredients is further propelling the growth of India cookies market. Moreover, rising health concerns are leading to increase in demand for healthy snacking options such as baked cookies. With increasing number of health-conscious people in the country, the market is expected to witness a significant growth in the coming years.
Additionally, thriving retail sector and government’s efforts to boost rural income are also supporting the growth of India cookies market. Also, there is a growing number of consumers who are brand conscious, thereby leading to demand for premium cookies and encouraging manufactures to include more cookie variants in their product portfolio. Furthermore, attractive packaging and innovation with new flavors are expected to fuel the demand for cookies in India during the forecast period. However, high cost of raw materials and emergence of scattered unorganized sector might pose as challenge for cookie manufacturers in the country.
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India cookies market is segmented based on product type, ingredient, distribution channel and region. Based on ingredient, the market can be segmented into plain & butter-based cookies, chocolate-based cookies, oatmeal cookies, coconut cookies and others. Among them, chocolate-based cookies segment dominated the Indian market in FY2019 and are further expected to dominate during the forecast period. These cookies are being desired by both young and old population in the country and are considered as an evergreen flavor.
Based on distribution channel, India cookies market can be segmented into bakeries & specialty stores, supermarket/hypermarket, traditional grocery stores, convenience stores, online and others. Among them, the convenience stores segment underwent high growth in FY2019. However, the impact of COVID-19 has led to surge in online shopping in the country and therefore the online segment is expected to register fastest growth during the forecast period. Moreover, vendors on e-commerce platforms are offering variety of cookies including imported ones, thereby gaining high profit in the Indian market.
Major players operating in the India cookies market include Nestlé India, Anmol Industries Limited, UNIBIC Foods India Private Limited, Britannia Industries Limited, ITC Limited , Surya Food And Agro Limited, Parle Products Private Limited, ImmaculateBites Pvt. Ltd (Open Secret), Karachi Bakery and Mondelez International Inc. Leading companies are undergoing growth strategies such as mergers & acquisitions, new product launches and promotion to increase their market revenue.
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“Currently, 64 per cent of India’s population is working age group which makes millennials a strong driving force behind modern consumer trends. They prefer to read the nutritional value on packages. This is leading to surge in demand for snacks such as cookies which ensure quality ingredients and high nutritional values. Manufactures are also focusing on introducing more healthier versions of cookies to meet the growing demand,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Cookies Market By Product Type (Bar, Molded, Rolled, Drop, Others), By Ingredient (Plain & Butter-Based Cookies, Chocolate-based Cookies, Oatmeal Cookies, Coconut Cookies, Others), By Distribution Channel (Bakeries & Specialty Stores, Supermarket/Hypermarket, Traditional Grocery Stores, Convenience Stores, Online, Others), By Region, Forecast & Opportunities, FY2026”has evaluated the future growth potential of India cookies market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India cookies market.