France Cosmetics Market

France continues to be world leader in cosmetics industry. “Made in France” has cache of desirability and as French cosmetics and perfumes are known to best in the world. The market in the country is dominated by two key players LVMH and L’Oréal. The high level of demand is generated due to constant innovation in the cosmetics. The R&D spending is highest in France than any other European country. New Brands are continuously emerging in France cosmetic market to acquire and attract new consumers.

About the Market

The country has around 430 establishment consisting of medium to small sized companies and almost 42000 employees. The presence of major manufacturers is encouraging other SME’s to setup in the region to sell their products. Many of the international manufacturers and investors are choosing to improve their relationship with European countries to get the strong links in beauty industry.

Figure 1: France Population, 2011-2015 (Million)

                                                                                                                                                                                      Source: World Bank

Europe Organic Cosmetics Market

The organic cosmetics standards in Europe have not been defined yet and there are no proper guidelines or requirements for manufacturing these cosmetics, and many manufacturers are claiming natural cosmetics as organic cosmetics. A few manufacturers claim about organic cosmetics being organic while the product contains less than 1% of actual organic products.

France organic cosmetics market is estimated to reach USD0.68 billion by 2021, owing to increasing awareness among people regarding benefits associated with use of organic cosmetics over conventional cosmetics. Moreover, French government has initiated a plan to increase production of organic cosmetics.

Table 1: France Organic Cosmetics Market Size, By Value, 2011-2021F (USD Billion)

Trend

Growing Consumer Interest in Organic Products

Consumers using conventional chemical cosmetics are facing various skin related issues and are of the opinion that standard chemicals are unsafe for their skin. Hence, consumers are switching to organic cosmetics that are free from chemicals and raw materials used in organic cosmetic production are also produced without using any chemicals or pesticides.

Globally, consumers prefer organic cosmetics due to their health benefits, as compared to standard cosmetics which are made from synthetic ingredients and are not considered good for health. Due to growing use of organic cosmetics, producers are coupling skin care products with multiple benefits such as moisturizers with sun screen.

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Increasing Promotional Activities

• Cosmetics market is witnessing a trend of involving celebrity endorsement for promotion of their respective brands.
• Lately, companies of the cosmetics are aggressively advertising on various social media platforms like Facebook, Twitter, Pinterest, etc.
• Sponsorships during fashion shows, and product promotion in movies and reality shows
• Companies are joining hands with International, and reputed salons, and are offering free trial offers to loyal customers.

Advanced Packaging

• The current scenario, looks and packaging of the product is of great importance to the women. A woman looks for an easy to carry cosmetics product, so that she can easily carry it with her wherever she go.

• Following this trend, many domestic as well as international companies are launching small packs of moisturizers, face washes, and face scrubs in the market. This innovation in the packaging has enabled women to carry cosmetics to their office or for any outing, while keeping a bigger separate pack at home.

Increasing Competition

Cosmetics market in the country is witnessing intense competition amongst the leading companies to outperform the other players, in order to gain a significant revenue share of the cosmetics market. The companies are consistently updating their portfolio, investing heavily in R&D and conducting promotional activities to widen their geographical presence as the market is anticipated to witness an upsurge in the growth rate.

Banned Plastic in Cosmetics Market

• Solid plastic particles in exfoliating and cleaning products will banned in starting month of the year 2018.
• Plastic cotton buds will be banned from the year 2020.