Europe Lip Balm Market Growth Influenced with Digital Media In the Forecast Period

Dry and depleting climate condition drives the Europe Lip Balm Market growth in the forecast period, 2022-2026F.

According to TechSci Research report, Europe Lip Balm Market By Type (Solid Cream and Liquid Gel) By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique Shape, etc.}) By Color (Tinted and Non-Tinted) By Flavor (Flavored and Unflavored) By Gender (Women, Men, and Unisex) By Price Range (Premium, Mid and Low) By Distribution Channel (Supermarket and Hypermarkets, Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental Stores, Independent Retail Store, etc.}) By Country, Competition Forecast & Opportunities, 2026, the Europe lip balm market is projected to show a robust growth with an impressive CAGR on the account of surge in the demand of cheaper, healthier, and organic lip care product being preferred over chemically infused lipsticks. Moreover, recent launches by the market players have led the market growth in the past and is anticipated to continue driving the growth of the Europe lip balm market in the next five years. Digital media and advertisement that often influences the audience with the persuasion by various celebrities and their recommendations, the market for the lip balms is expected to register esteemed growth in the future five years. Moreover, the consumer range of the lip balms have spread. Earlier, only women and adult females were interested in lip balms and other personal care, and personal hygiene products. Now, male consumers including the young adults, teenagers, and young girls are also inclined toward these personal care products. Moreover, the availability of the lip balms in supermarkets/ hypermarkets, along with the drugstores, and pharmacies, the wide consumer range is not expected to visit showrooms, or specialty stores to purchase the lip balms. Thus, increasing the reach of the product to the consumers and thus support the growth of the market in the upcoming five years.

 Lip balms are a protective and moisturizing layer applier over the lips for the protection of lips from drying and chapping. These balms are famously available in the form of chap-sticks. As the skin on the lips is thin, therefore they are often the first to present the signs of dryness. These products relieve and moisturize dry lips, angular cheilitis, stomatitis or cold sores. Lip care products are composed of gel or wax like substance and contain bee-wax or carnauba wax, camphor, acetyl alcohol, lanolin, paraffin and petroleum, among other ingredients.

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The Europe lip balm market segmentation is based on type, packaging, color, flavor, gender, price range, distribution channel, competitional landscape, and country distributions. Based on packaging, the market is further bifurcated into stick, tube, mini jar, and others like egg ball, unique shape, etc. Lip balm sticks are anticipated to dominate the market in the forecast years on the account of the surge in the demand and the popularity of the product. The product is dominating market not only in past five years but from long before. Lip balms are also now available in various different containers and packaging. New entrants in the market include egg ball balms and unique shaped balms that are often just a marketing strategy by the manufacturer to attract larger consumer base, as uniquely shaped lip balms attract kids and teenagers. Tube packaging of the lip balms are anticipated to hold the significant shares after stick packaging, and trendy packaging is expected to hold the fastest CAGR growth in the upcoming five years due to its rapidly increasing popularity among the consumers.

Based on flavor, lip balm market is divided between flavored and non-flavored balms. Flavored lip balm is anticipated to register the fastest growth CAGR in the upcoming five years. The market is experiencing a surge in the demand of the flavored products for its fruity smell and taste. Being applied on your lips the balms often get licked while eating or drinking any food or beverage. Flavored lip balms are pleasant in such consumptions over non-flavored ones, since they may give a bitter or unpleasant taste.

Based on color, the market is divided in the tinted and non-tinted lip balms. Non-tinted lip balms are anticipated to hold the larger share of the market as the purpose of the color or tint is often fulfilled by other lip care products like lipstick, or lip gloss. Tinted lip balm may register faster growth on the account of young adults and teenagers preferring it over the chemically infused lipsticks which are often expensive products over lip balms.

Holding largest shares of market revenue, market players like CHANEL, Yuesai, Max Factor, Elizabeth Arden, Clinique, MARY KAY, Mentholatum, Maybelline, Nivea, Kiehl, MAC, DHC, SHISEIDO, Lancome, Neutrogena, L’Oreal, NUXE, Revlon, Burt’s Bees, Blistex, Vaseline, EOS, Carmex, Labello, ChapStick, Lip Smacker, AVON, Lypsyl, CARSLAN, Ainuo, among others are actively involved with the research and development process of the lip balms in the region. Countries like Germany, France, Spain, have dedicated research labs for the advanced products development and consistent product modifications. Recent trend of healthy, organic, and herbal personal care product demands has enticed the market players to explore the area and come up with advanced products that would satisfy the emerging consumer demands.

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“European climate is often extreme cold or extreme hot in different countries. Thus, to overcome the dryness and flakey lip skin, lip balms play major role. This factor alone is a major driver that influences the demand of the product in the region. In countries like Germany where temperature often reaches less than 0 degrees, lip balms are like a daily necessity. Moreover, the presence of major market players being concentrated in countries like France and Spain the market is expected to grow in the upcoming five years,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Europe management consulting firm.

Europe Lip Balm Market By Type (Solid Cream and Liquid Gel) By Packaging (Stick, Tube, Mini Jar, Others {Egg Ball, Unique Shape, etc.}) By Color (Tinted and Non-Tinted) By Flavor (Flavored and Unflavored) By Gender (Women, Men, and Unisex) By Price Range (Premium, Mid and Low) By Distribution Channel (Supermarket and Hypermarkets, Beauty and Cosmetics Store, Pharmacies and Drug Stores, Online, Others {Departmental Stores, Independent Retail Store, etc.}) By Country, Competition Forecast & Opportunities, 2026”, has evaluated the future growth potential of Europe lip balm and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Europe lip balm market.

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