Cosmetics Market in United States is Expected to Undergo a Rapid Growth Through 2025

Growing awareness towards personal appearance and presence of leading cosmetic brands are some leading factors fostering the growth of United States cosmetics market.

According to TechSci Research report, “United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online), By Region, Forecast & Opportunities, 2025”, the market is anticipated to undergo a robust CAGR during the forecast period on account of growing awareness towards fashion & beauty among both women and men in the country. Also, presence of leading cosmetic brands makes United States a leading market. The increasing inclination of consumers towards personal wellness is also creating high demand for cosmetics in the country. Moreover, increasing per capita expenditure on personal grooming products as well as increasing demand for natural cosmetics is acting as some key growth factors for United States cosmetics market.

Additionally, manufacturers are also focusing on launching new cosmetic products in order to meet the growing demand and increase their customer base. The market is also witnessing the growing trend of organic cosmetics. Similarly, consumers in United States tend to prefer cosmetic products with the label ”cruelty-free”. This is further pushing the cosmetic brands to ensure that no animals were harmed during the product testing. Moreover, increasing number of beauty clinics and salons are also adding to the growth of United States cosmetics market. Also, the rise in demand for skin and sun care products owing to varying climatic conditions are also expected to accelerate the market growth in coming years.

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United States cosmetics market is segmented based on type, demography, distribution channel and region. Based on type, the market can be segmented into skin care, hair care, bath & shower products, makeup & colour cosmetics and fragrances & deodorants. Among them, the makeup and colour cosmetics segment is expected to undergo high CAGR during the forecast period. The reasons can be attributed to growing fascination of women consumers towards makeup as well as availability of variety of makeup brands to choose from.

Based on distribution channel, the United States cosmetics market can be segmented into online and offline channels. The offline segment is further categorized into supermarkets/hypermarkets, exclusive retail stores, beauty parlors/salon, multi branded and retail stores. Among them, the online segment is anticipated to witness fastest growth owing to thriving e-commerce industry and popularity of online giants like Amazon in United States.

Major players operating in the United States cosmetics market are L’ORÉAL, Huda Beauty, UNILEVER Plc, ESTÉE LAUDER, PROCTER & GAMBLE, LVMH, Kylie Cosmetics, Chanel, Dior and Guerlain. Key growth strategies being adopted by leading market players are new product launches, collaborations and mergers & acquisitions. The companies are also focusing on using non-chemical based ingredients in their cosmetic products.

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“The cosmetic industry is witnessing a burgeoning growth in United States and is also witnessing entry of new market players. The increasing purchasing power of consumers is also creating high demand for luxury cosmetic products in the country. Apart from this, companies are now targeting on increasing men consumer base and hence are introducing cosmetic products, especially formulated for men. With growing sense of personal appearance among both men & women, the market is poised to undergo a significant growth through 2025,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based United States management consulting firm.

“United States Cosmetics Market By Type (Skin care, Hair Care, Bath & Shower products, Makeup & Color Cosmetics, Fragrances & Deodorants), By Demography (Men, Women), By Distribution Channel (Offline (Supermarkets/Hypermarkets, Exclusive Retail Stores, Beauty Parlors/Salon, Multi Branded Retail Stores, Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States cosmetics market.

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