Growing health consciousness among the population is expected to drive the growth of Brazil hand sanitizer market
According to TechSci Research report, “Brazil Hand Sanitizer Market By Product Type (Gel, Liquid, Spray and Foam), By Distribution Channel (Pharmacy, Departmental/Convenience Stores, Hypermarket/Supermarket, Online, Others), By End User (Household, Hospitals, Restaurants & Hotels, Others), By Region, Forecast & Opportunities, 2025”, the Brazil hand sanitizer market is expected to grow at an impressive rate during the forecast period on account of the growing prevalence of various chronic and infectious diseases. This has increased the number of surgical procedures being performed at the hospitals and other healthcare facilities, which in turn, is expected to positively influence the market growth through 2025. Additionally, increasing disposable income and improving standard of living are further expected to propel the market growth. Also, increasing working population is further expected to spur the market growth over the next few years. Besides, various benefits associated with hand sanitizers such as prevention of spread of infection, convenience & ease of use, direct application without the use of water, portability, among others, is further expected to foster the market growth during the forecast period. Furthermore, supportive government policies and international organizations such as WHO, FDA, among others for the promotion of health & sanitization, is expected to create lucrative opportunities for the market growth through 2025. However, hazards caused to the environment and human health due to the use of chemicals in the sanitizers might hamper the market growth over the next few years. Use of hand sanitizers can cause a skin problem dermatitis and also dryness & roughness in hands. Also, non-alcohol based sanitizers are not that effective, which is expected to retard market growth
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The Brazil hand sanitizer market is segmented based on product type, distribution channel, end user, company, and region. Based on product type, the market can be categorized into gel, liquid, spray and foam. Among these, the foam based type is expected to register the highest growth on account of their ability to penetrate deep inside the skin surface and stay there for longer duration. On the other hand, the spray based is expected to grow significantly on account of the fact that they do not require rubbing after spraying. Based on distribution channel, the market can be fragmented into pharmacy, departmental/convenience stores, hypermarket/supermarket, online and others. Here, the online segment is expected to register the highest growth during the forecast period, which can be attributed to the growing smartphone and internet penetration. Additionally, benefits associated with online shopping such as competitive pricing, doorstep delivery, offers & discounts, time saving, among others, are also expected to drive segmental growth. Based on end user, the market can be fragmented into household, hospitals, restaurants & hotels and others. Here, the hospitals segment is expected to dominate the market owing to the strict hygiene and sanitization rules being followed in the hospitals. However, the restaurant & hotels segment is also expected to hold a significant market share on account of the widespread use and demand from this industry, especially from the luxury hotels. On the other hand, the household segment is also expected to grow significantly on account of sudden outbreak and spread of pandemic COVID-19 in the country.
Reckitt Benckiser (Brasil) LTDA, 3M do Brasil Ltda, Procter & Gamble do Brasil Ltda, GOJO Industries, Inc., Henkel AG, Unilever Brasil, Bayer Healthcare, Johnson & Johnson Brazil, GlaxoSmithKline Brasil Ltda, Kutol and others are some of the leading players operating in Brazil hand sanitizer market. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.
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“Brazil hand sanitizer market is expected to witness significant growth during the forecast period on account of the increasing health awareness and growing purchasing power of the consumers. Furthermore, sudden outbreak and spread of pandemic COVID-19 in the country is further expected to fuel the market growth. Additionally, increasing expenditure on R&D and new product developments by the major players operating in the market is expected to create lucrative opportunities for market growth through 2025. Besides, good advertising and promotion techniques used by the players is expected to further drive the market growth in the country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Brazil Hand Sanitizer Market By Product Type (Gel, Liquid, Spray and Foam), By Distribution Channel (Pharmacy, Departmental/Convenience Stores, Hypermarket/Supermarket, Online, Others), By End User (Household, Hospitals, Restaurants & Hotels, Others), By Region, Forecast & Opportunities, 2025”, has evaluated the future growth potential of Brazil hand sanitizer market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Brazil hand sanitizer market.