Baby Care Products Market to Undergo Formidable Growth until 2025
Rising baby health concerns and awareness about infant nutrition to drive global baby care products market
According to TechSci Research report, “Global Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo rapid growth during the forecast period owing to the rising awareness about infant nutrition and hygiene. Additionally, growing concerns over infant health and availability of variety of products to choose from are some key factors driving the growth of global baby care products market. Furthermore, rising birth rate around the world is a major factor behind the surging demand for baby care products. Manufacturers are also coming up with innovative baby care products with minimum environmental and health hazards, which is further fueling the growth of this market.
Moreover, incidence of skin diseases and lack of nutrition in infants are some other major factors creating the growing demand for baby care products. Additionally, increasing spending capacity in both developed and developing nations is further fueling the growth of this market. Other factors supporting the growth of global baby care products market include increasing number of working women and improved standard of living in developing nations. Moreover, increasing investments on research & development activities by leading baby care product players is expected to further fuel the growth of global baby care products market in the coming years.
However, the market is also facing some limitations. The growing concern over safety standards of baby care products might hamper the growth of this market. Also, lack of awareness, especially in rural areas is limiting the growth of global baby care products market.
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The global baby care products market is segmented based on product, age, distribution channel and region. Based on product, the market is categorized into toiletries, personal care, food & beverage and others. Among them, the toiletries segment, consisting of baby diapers held largest market share in 2019 and is anticipated to dominate the market until 2025 owing to the rising awareness towards infant hygiene and rising birth rate, especially in developing nations such as India.
Based on distribution channel, the global baby care products market is segmented into store based retail and non-store retail. Among these, the non-store retail segment is expected to undergo fastest growth during the forecast period owing to the increasing number of e-commerce sites selling baby care products at discounted prices. Additionally, some manufacturers are also undergoing tie-ups with online channels to enhance their global market reach.
Major players operating in the global baby care products market include Procter & Gamble (P&G), Kimberly-Clark Corp, Johnson & Johnson, DANONE Inc., Nestle SA, Abbott Nutrition, BABISIL, Unilever Plc, Cotton Babies Inc., Himalaya Drug Company, Dabur and Marico. The companies are investing on new product developments and strong distribution network to increase their product portfolio and global market share.
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“Asia-Pacific is emerging as a lucrative market for baby care products manufacturers as the region is witnessing rising birth rate and growing awareness towards infant hygiene. Additionally, rising disposable income of middle class population in countries such as India and China is further serving as a major growth factor for baby care products market. Leading companies are now shifting their focus on Asia-Pacific countries in order to expand their consumer bases,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Baby Care Products Market By Product (Toiletries, Personal Care, Food & Beverage, Others (Feeding & Nursing Products, Bathing Accessories, etc.)), By Age (0-12 Months, 13-24 Months, 24-48 Months), By Distribution Channel (Store Based Retail and Non-Store Retail), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of global baby care products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global baby care products market.
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