APAC Oral Care Market to Witness Rapid Growth over the Coming Years

Rising disposable income and growing concern towards dental hygiene are some key factors supporting the growth of Asia Pacific oral care market

According to TechSci Research report, “Asia Pacific Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Country, Forecast & Opportunities, 2025”, the market is expected to witness rapid growth during he forecast period due to growing concern and awareness towards dental hygiene. Rising prevalence of dental caries, periodontal and other dental diseases, especially among aging population are key factors fueling the growth of this market. Furthermore, changing lifestyle and growing trend of fast foods is leading to severe dental issues, which is creating the need for oral care products meeting targeted solution. Developing countries like India, China and Malaysia are witnessing rise in consumer base with high disposable incomes, which is acting as a major driver for oral care market growth.

Moreover, increasing expenditure on healthcare and governments’ focus on creating dental hygiene awareness, especially in rural areas are giving boost to the oral care market growth. Various awareness campaigns and programs being held by government and health organizations to educate people about the importance of dental hygiene is providing a major support to oral care market. Improving living standard has triggered the demand for expensive oral care products in the region. Manufacturers are also launching innovative oral care products with the help of latest technologies. Introduction of products such as electric toothbrushes and dental floss are gaining traction in the Asia Pacific market. Recent market trend is witnessing growing inclination of consumers towards personal grooming and teeth whitening, which is expected to provide huge growth opportunity for oral care product manufacturers.

However, Asia Pacific oral care market is also witnessing some restraints. Lack of awareness in rural areas about oral hygiene and high cost of some specific products is expected to limit the growth of this market.

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The Asia Pacific oral care market is segmented based on product, distribution channel and region. Based on product, the market is categorized into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Here, the toothpaste segment accounted for largest market share until 2019. However, owing to growing awareness about convenient and effective attributes of mouth washes and recommendations from dentists, the segment is expected to undergo fastest growth through 2025.

Based on distribution channel, Asia Pacific oral care market is segmented into hypermarkets/supermarkets, convenience stores, retail pharmacies, dental dispensaries and online. Among them, convenience stores registered fastest growth until 2019. However, with booming e-commerce industry in the region, online segment is anticipated to witness high growth during the forecast period.

Major players operating in the Asia Pacific oral care market include Colgate-Palmolive (Asia) Pte. Ltd., Unilever PLC, Dabur India Limited, The Procter and Gamble Company, Amway Corp, GlaxoSmithKline Consumer Healthcare Ltd, Johnson & Johnson Private Limited, Patanjali Ayurved Ltd, The Himalaya Drug Company and Vicco Laboratories. The companies are investing on strong distribution channel to increase their market reach. They are also engaging in partnerships to enhance their product portfolios.

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“There is an increasing demand for herbal and ayurvedic oral care products in countries like India. With this rising trend, several international manufacturers including Amway are launching oral care products containing natural ingredients. The increasing population in Asia Pacific is expected to provide lucrative opportunity for manufacturers. Increasing number of dental dispensaries and dental clinics in the region are also creating demand for oral care products,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Asia Pacific Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Country, Forecast & Opportunities, 2025” has evaluated the future growth potential of Asia Pacific oral care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Asia Pacific oral care market.

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