Europe Immunity Boosting Packaged Foods Market to Witness Substantial Growth until 2025

Outbreak of COVID-19 and rising consciousness among consumers towards health to drive Europe immunity boosting packaged foods market

According to TechSci Research report, “Europe Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Country, Forecast & Opportunities, 2025”, the market is expected to undergo rapid growth during the forecast period owing to the outbreak of novel coronavirus, which has created the need for foods, which boost the immune system of the body. Additionally, growing consciousness among people towards healthy living and better eating is acting as a major growth driver for this market. Furthermore, availability of a large number of immunity boosting packaged food products and increasing willingness among consumers to spend on these food products are some other key growth drivers for the market. Moreover, expansion of distribution channels by major immunity boosting packaged food manufacturers is also expected to augment the market as this measure is expected to increase accessibility to such food items. Apart from that, increasing geriatric population, which is more prone to chronic diseases, is also acting as a major growth driver for immunity boosting packaged foods market. Moreover, soaring healthcare costs throughout Europe is further anticipated to drive the market growth over the coming years.

However, Europe immunity boosting packaged foods market is also facing some challenges. Stringent European Union regulations regarding the manufacturing of immunity boosting packaged foods might act as major restraining factor for the market growth. Additionally, high price of raw materials might further limit the growth of the market across Europe.

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The Europe immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is categorized into food, beverages and supplements. The food segment is further divided into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others. Similarly, supplements segment is categorized into powder and capsules. Among them, the supplements segment is expected to undergo fastest growth in Europe in the coming years owing to the growing awareness about weight management, healthy eating and role of pharmacists in recommending the desired dosage of supplements for a healthier life.

Based on distribution channel, the Europe immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets & hypermarkets, specialty stores, convenience stores and others. Among these, the offline segment dominated the European market in 2019 owing to the high availability of immunity boosting foods in supermarkets/hypermarkets and specialty stores. However, the online segment is anticipated to undergo fastest growth rate during the forecast period owing to the increasing preference of people to shop online as it gives them a time saving shopping experience. Also, various manufacturers are adopting e-commerce platforms for sale of their immunity boosting packaged food products, which is a major growth driver for online segment.

Major players operating in the Europe immunity boosting packaged foods market include Associated British Foods Plc , Danone SA , Nestle S.A. , GlaxoSmithKline UK Ltd., The Boots Company PLC., Otsuka Holdings Co. Ltd., Amway Corp, Archer Daniels Midland Company, Suntory Holdings Ltd. and Herbalife Nutrition Ltd. The companies are focusing on launching new products with higher therapeutic benefits to enhance their product portfolio. Some leading companies are also engaging in mergers and partnerships to increase their market share in Europe.

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“The importance and need for preventive healthcare practices are encouraging consumers to buy immunity boosting packaged foods in Europe. As the world fights with deadly coronavirus and doctors are recommending immunity boosting food to prevent the spread of this disease, thereby fueling the demand for such food products. Moreover, with growing demand for immunity boosting packaged foods, more manufacturers are entering the market, which is expected to create new growth opportunities for the market growth,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Europe management consulting firm.

“Europe Immunity Boosting Packaged Foods Market By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics, Others), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Country, Forecast & Opportunities, 2025” has evaluated the future growth potential of Europe immunity boosting packaged foods market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Europe immunity boosting packaged foods market.

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