September 18, 2017
What Makes Coke Enter Packaged Coconut Water Market in India?
While domestic FMCG players like Dabur and Jain Agro have already made a foray into packaged coconut water market in India, global bellwether Coca Cola is now all set to launch it in India. Coke is test marketing the product in the country in the recent past. In 2013, Coke had acquired the US coconut