With rising literacy rates and government initiatives to distribute free sanitary pads mainly in rural parts of India, the India sanitary pads market is expected to grow at a faster pace. According to TechSci Research report, “India Sanitary Pads Market By Product Type (Disposable & Reusable/Cloth), By Sales Channel (Supermarkets/Hypermarkets, Drugstore/Pharmacies, Online, Departmental Stores and Others),