Surface Cleaner Market to Witness Robust Growth until 2025

Growing awareness among the population pertaining to health & sanitation to drive the growth of global surface cleaner market

According to TechSci Research report, “Global Surface Cleaner Market By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others), By Packaging (Bottle; Pouch; Spray; and Others), By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales), By Region, Forecast & Opportunities, 2025”, the global surface cleaner market is expected to grow at a formidable rate during the forecast period on account of the increasing awareness about different surface cleaner brands due to heavy promotion by the major brands. Additionally, growing demand from various end user industries such as dairy industry, food industry, chemical industry, industrial cleaning, among others is driving the market. Also, growing disposable income especially in the developing nations has increased the affordability for such products among the population. Furthermore, use of surface cleaners is an easy, effective and convenient method of cleaning. Moreover, increasing product innovation by the major players operating in the industry is further expected to spur the growth of market over the next five years. However, availability of cheaper alternatives for cleaning purposes can hamper the growth of market during forecast years. Additionally, low level of awareness and cost sensitive population especially in the developing nations might hinder the growth of market.

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The global surface cleaner market is segmented based on product, form, packaging, distribution channel, company and region. Based on product, the market can be fragmented into floor cleaner, specialized cleaner and multi-purpose cleaner. The multi-purpose cleaner segment is expected to dominate the market during the forecast period. This can be ascribed to the growing popularity of these products among the population. Based on form, the market can be categorized into liquid, powder, wipes and others. The liquid segment is expected to dominate the market since most of the surface cleaners that are available, are in liquid form only. On the contrary, the wipes segment is expected to register the highest growth during the forecast period. This can be ascribed to the various advantages such as zero water consumption, lesser chances of cross contamination as compared to other forms, ease of use, among others, associated with wipes. Also, growing awareness among the population has led to an increase in the adoption of wipes, thereby anticipated to drive the growth of segment over the next few years.

Reckitt Benckiser Group plc, Hindustan Unilever Limited, S. C. Johnson & Son, Inc., Dabur India Limited, Jyothy Laboratories Limited, Venky’s (V H Group), The Clorox Company, Fena Private Limited, Future Consumer Enterprise Ltd., Strategi Herbals Private Limited, Henkel, Bombril, Colgate Palmolive, McBride, Church & Dwight Co. Inc., Kao Corporation, Godrej Consumer Products, Seventh Generation, Procter & Gamble, Avmor and others are some of the leading players operating in global surface cleaner market. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.

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“Asia-Pacific is expected to dominate the surface cleaner market during the forecast years, owing to the increasing awareness pertaining to hygiene & sanitation in the region. Additionally, rising disposable income and shifting focus of the population towards healthy living is further expected to propel the market over the next five years. Moreover, key manufacturers are also setting up their manufacturing units in the region, which is anticipated to positively impact the market growth through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Surface Cleaner Market By Product (Floor Cleaner; Specialized Cleaner; and Multi-Purpose Cleaner), By Form (Liquid; Powder; Wipes; and Others), By Packaging (Bottle; Pouch; Spray; and Others), By Distribution Channel (Modern Retail Channel; Traditional Retail Channel; E-commerce Retail; and Institutional/Direct Sales), By Region, Forecast & Opportunities, 2025”,” has evaluated the future growth potential of global surface cleaner market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global surface cleaner market.

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