Online sales channel to drive Saudi Arabia Cosmetics Market till 2026
High spending capacity and high beauty standards is expected to drive the Saudi Arabia Cosmetics market through the forecast period.
According to TechSci Research report, “Saudi Arabia Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Men’s Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.)) By Company, By Region, Forecast & Opportunities, 2026”, Saudi Arabia cosmetics market is expected to grow at a steady rate during the forecast period. Cosmetics are the products which are applied to the body especially on hairs, face, teeth, neck, and other parts to enhance the beauty or appearance of the applied area. Cosmetics aids in lightening the complexion, improve the quality of the skin, and provide protection from outer harmful environment such as sunscreen. Technological innovations and advancements for introducing environment friendly packaging designs is attributing to the cosmetics market growth in Saudi Arabia. Growing focus on the maintaining the personal well-being of the consumers, Saudi Arabia cosmetics market is on high demand. Adverse climatic condition of Saudi Arabia is leading consumers for high investments in cosmetics products to preserve the healthiness of skin. Quality of the water supplied is not up to mark which when consumed or used for bathing or cleaning purpose gradually deteriorates the skin quality thereby paving the market for cosmetics market demand to retain one’s appearance. GS Société Générale de Surveillance SA of Saudi Arabia is appointed by Saudi drug and food authority for conformity services to check the import of cosmetic and personal products in Saudi Arabia. The launch of initiatives to promote the import of cosmetics products is Saudi Arabia is also fostering the growth of the market. Rising e-commerce platforms in Saudi Arabia to promote the sales of different cosmetic products into the Saudi Arabia market and aid to the convenience of the consumers is contributing to the Saudi Arabia cosmetics market growth. Customers can read about the full specification of the product and reviews by the other users and purchase the cosmetic products. Also, efficient, and quick delivery by e-commerce industries and the easy facility to return the products is accelerating the cosmetics market demand in Saudi Arabia. Rising demand for dermatologically tested products by consumers in Saudi Arabia is aiding to market demand. Increase in concerns in middle-aged consumers about their appearance and aging skin is leading preference shift towards usage of anti-aging products. Demand of natural and herbal based cosmetics products is aiding to the cosmetics market growth in Saudi Arabia. Presence of key players in Saudi Arabia region is driving the cosmetic products. Well-known products with sustainable practices are higher in demand in Saudi Arabia due to side-effects of using chemicals on the skin surface. Increase in the numbers of female working population in Saudi Arabia is leading to surge in affordability for premium cosmetics products purchase.
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Saudi Arabia Cosmetics market is segregated into category, distribution channel, region, and company. Based on category, market is further divided into body care, hair care, color cosmetics, men’s grooming, fragrances, and other remaining cosmetic products. Body care segment is expected to grow in the predicted period owing to advertising strategies adopted by major key players. Also, celebrities are hired to endorse the cosmetic products to increase the product reach to all the sectors of society. Also, Saudi Arabia suffers from hot and arid climate most of the time which is expected to increase the sunscreen market used to protect the body from harmful radiations of the sun.
Arabian Oud, L’Oréal KSA, Oriflame Saudi Arabia, Unilever Arabia, Procter & Gamble Saudi Arabia, Avon Beauty Arabia, Sephora Saudi Arabia, Shiseido KSA, Dior Beauty KSA, The Estée Lauder Companies Inc, among others are some of the leading players operating in Saudi Arabia cosmetics market. Companies operating in the market are using strategies such as joint ventures, product launches, mergers, and research collaborations to boost their share and increase their geographic reach.
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“High penetration of internet and proliferation of smart devices in Saudi Arabia is creating awareness about the cosmetic brands into the mind of consumers. Saudi Arabia boasts one of the highest social media users in the region. Major brands are collaborating with famous influencers to increase the reach of their respective brands to target audience. Also, content on beauty enhancement and skincare treatment is high on demand on video networking websites which is expected to propel the market growth till 2026” said Mr. Karan Chechi, Research Director with TechSci Research, a research based Saudi Arabia management consulting firm.
“Saudi Arabia Cosmetics Market By Category (Body Care, Hair Care, Color Cosmetics, Men’s Grooming, Fragrances, Others (Talcum Powder, Face Powder, Hair Removal Creams, etc.)) By Distribution Channel (General Stores, Supermarket/Hyper Market, Specialty Stores, Online Sales Channel, Others (convenience store, departmental store etc.)) By Company, By Region, Forecast & Opportunities, 2026”, has evaluated the future growth potential of Saudi Arabia cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in Saudi Arabia cosmetics market.
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