North America to Dominate Lipstick Market until 2025

Increasing consciousness pertaining to self-grooming is expected to drive the growth of global lipstick market

According to TechSci Research report, “Global Lipstick Market By Product Type (Gloss, Matte, Others), By Distribution Channel (Departmental/ Grocery Stores, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores and Others), By Region, Forecast & Opportunities, 2025”, the global lipstick market is expected to grow at a formidable rate of 12% during the forecast period on account of the growing awareness pertaining to aesthetics among the consumers, especially among the youth. Additionally, growing influence of social media on the consumers is further expected to propel the market growth through 2025. Also, flourishing e-commerce platforms is further expected to fuel the market growth over the next few years. Furthermore, launch of new range of products with attractive packaging options, new shades, features at an exclusive price range by the major players operating in the market is expected to create lucrative opportunities for the market growth during the forecast period. However, high cost of some lipsticks lead to affordability and budget constraints among the consumers, especially in the emerging countries. Besides, presence of chemicals such as lead, cadmium, among others in several lip shades might further restrict the market growth. Moreover, animal testing of products also can impede the market growth on account of ethical issues and increasing awareness among the population.

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The global lipstick market is segmented based on product type, distribution channel, company and region. product type, distribution channel, company and region. Based on product type, the market can be categorized into gloss, matte and others. Among these, the matte segment is expected to witness significant growth during the forecast period owing to the growing popularity of dry and matte finished lip colors among the women population. Based on distribution channel, the market can be fragmented into departmental/ grocery stores, multi branded retail stores, online channels, supermarkets/hypermarkets, exclusive retail stores and others. Here, the online channels are expected to register the highest growth during the forecast period. this can be ascribed to growing internet and smartphones penetration. Additionally, benefits such as doorstep delivery, convenience, time saving, availability of wide range of pricing and product options, availability of complete product details, among others associated with online shopping channels is further expected to drive the segmental growth through 2025. Regionally, North America is expected to dominate the lipstick market owing to the surging number of working women population in the region.

L’Oréal International, Christian Dior SE, Shiseido Company, Limited, The Estée Lauder Companies Inc., Revlon, Inc., Coty, Inc., Avon Products, Inc., INGLOT Cosmetics, Chanel S.A., ABLE C&C Co., Ltd. and others are some of the leading players operating in global lipstick market. The companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share.

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“North America is expected to dominate the overall lipstick market owing to the increasing disposal income of the population coupled with increasing urbanization in the region. Additionally, market penetration and expansion of major market players such as L’Oréal International, Christian Dior SE, Avon Products, Inc., among others in the region is further expected to create lucrative opportunities for the market growth. Besides, use of strong advertising and marketing strategies by the brands is further expected to foster the market growth through 2025.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Global Lipstick Market By Product Type (Gloss, Matte, Others), By Distribution Channel (Departmental/ Grocery Stores, Multi Branded Retail Stores, Online Channels, Supermarkets/Hypermarkets, Exclusive Retail Stores and Others), By Region, Forecast & Opportunities, 2025”, has evaluated the future growth potential of global lipstick market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global lipstick market.

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