Global Video Streaming Software Market Analysis

Video streaming and video-on-demand, which are offered by digital content providers is referred to as video services. Video streaming services grant access to users to view video content on demand though over the top video services or online streaming services. Most of the revenue is generated from the from the fee that is charged by video-on-demand through subscription, advertisement and download to own services.

In order to deliver file continuous form with the help of internet to remote user’s video steaming streaming software is used. With the help of such software a user does not have to wait for the downloaded file to play it. This kind software is available at any software developer’s websites. The video steaming is widely applicable in verticals such as smart energy, smart manufacturing and utilities, connected logistics, consumer wearables, connected healthcare, smart government and defense, connected vehicles, smart retail, and others but the extensive use of video in corporate training is the major driver in the growth of video streaming market.

Product Overview

Video steaming is one of its kind media streaming through which the data in the video file constantly distributed through the internet to the users. Live streaming in general is an internet content, which is delivered in real time. Live streaming requires various phases such as source media, encoder, content delivery network distributer and media publisher. Increasing demand for media streaming and increasing adoption of smartphones around the world are primary factors to propel the growth in video streaming market. According the digital government, high demand for smartphones as the leading mobile platform for live video streaming, especially in the United States was approximated to around 77% smartphones penetration in 2015.

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Facts and Figures

• The annual global IP traffic is anticipated to reach over 2 zettabytes, which was accounted around 1000 exabytes in 2016.
• In Korea, it was estimated that 88% of adults in 2015 were using smartphones that Is twice the user worldwide with median average of around 44%.
• The demand for the devices, which are used to tap access in the digital content have increased and also has pushed up the group of different video streaming platforms through, which users can stream audio and video content.
• Over-the-Top service providers like Youtube and subscription based digital content provider such as Spotify have also acted as a major facilitator in the growth of video streaming market. \
• Global audio and video traffic combined is estimated to reach approximately 82% of all inter traffic by 2018.

Personalization in The Video Content

End users are watching content on their own terms and are demanding more control over the content. Consumer are also demanding the packages that deliver all the programs without the additional channels they don’t want. High technology content providers are recognizing and proofing the trend and catering they demand accordingly. They are also trying to integrate different content over different devices as the consumer have grown accustomed to watching content anytime, anywhere and on any screen.

Emerging Model

In the year 2015, an Brazilian start up called Setima launched its own dedicated VOD platform for the independent Brazilian film makers. It helps and enable the filmmakers to manage, store, display and promote their film on the platform and gives an advantage to bring them together to viewers.

The American company Netflix was the only company which demonstrated the digital transformation of transmission methods. The company launched streaming services for original content in, which Netflix is the primary distributor.