GCC Gluten Free Food Products Market to Grow at 9% until 2025

Increasing incidences of celiac disease, gluten intolerance and rising disposable income to drive GCC gluten free food products market

According to TechSci Research report, “GCC Gluten Free Food Products Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2025”, GCC gluten-free food products market is expected to grow at a CAGR of around 9% during 2021-2025 on account of rising number of gluten-free product offerings in the market coupled with increasing disposable income across the region. Gluten is a protein found in wheat, rye and barley, which can cause intestinal damage for the people suffering from celiac disease. Gluten-free products are mainly consumed by people suffering from celiac disease. Patients diagnosed with celiac disease are strictly advised to consume a gluten-free diet. Also, due to the multiple functional benefits, consumers with no gluten intolerance are also increasingly opting for gluten-free diet across the globe. Increasing prevalence of lifestyle diseases and celiac disease is driving the product demand.

Rising trend towards opting healthy food habits among the young generation is also among the major drivers in the GCC gluten-free food products market. Also, expanding expatriate population, which is increasing the influence of western culture is affecting the market positively in the region. A huge surge in demand for gluten-free food products by millennials due to rapidly shifting preferences towards a healthy lifestyle. They are opting for gluten-free products for weight management and digestive issues. In the coming years, more innovation in terms of product offerings are expected as gluten-free product manufacturing companies have been increasingly their focusing on research and development.

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Another reason that drives the GCC gluten-free food products market is improved and consumer-centric marketing initiatives and campaigns by the manufacturers. The marketing initiatives are focusing on increasing awareness about health benefits of gluten-free food products. Also, availability of a wide range of gluten-free products is making it easier for consumers who are strictly on a gluten-free diet to buy and consumer such products. GCC gluten-free food products market is segmented based on the product type, distribution channel, by country, and by company. Saudi Arabia holds the largest market share in the region’s gluten-free food products market due to the country’s largest population and GDP in the region. UAE is the second largest region in the GCC gluten-free food products market, followed by Oman & Kuwait

Also, based on product type, GCC gluten-free food products market is segmented into Pasta & Ready Meals, Bakery Product, and Baby Food. As of 2019, Pasta & Ready Meals held the largest market share in the GCC gluten-free food products market because of its large demand and multiple varieties available in the market. Bakery Product is the second largest segment in the GCC gluten-free food products market because of the increasing product experimentation on the bakery items such has gluten-free fruit cake, gluten-free garlic bread, gluten-free dark chocolates, etc. Another emerging segment is gluten-free baby food. This segment is comparatively small but will be growing faster during the forecast period, because of the influence of millennial parents, who are more aware about the benefits of gluten-free baby food and opt for gluten-free products at an early stage of their children’s lives.

Based on the distribution channel, the market is bifurcated into Hypermarket/Supermarket, Grocery Store, Online, and Other channels. Other channels include Independent Food Store, Specialty Retailers, etc. Until 2019, Hypermarket/Supermarket segment dominated the GCC Gluten-Free Food Products market due to easy availability of huge product range to choose from. Also, increasing number of gluten-free product offerings at online channels contributed to the growth of the GCC gluten-free food products market in 2019. Online websites such as Carrefour, Honest Counter, Ubuy, Sultan Center, Livewell, etc., are offering gluten-free products across GCC region. Leading players operating in GCC gluten-free food products market include Dr. Schär, Barilla, Bob’s Red Mill, Nestle, Nairn’s, etc.

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“Saudi Arabia and the UAE region held the largest share in the GCC gluten-free food products market, followed by Oman and Kuwait.  Moreover, Kuwait’s gluten-free food products market is expected to register robust CAGR over the coming years which can be attributed to high disposable income and growing awareness towards a healthy lifestyle and gluten-free diet.” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“GCC Gluten Free Food Products Market By Product Type, By Distribution Channel, By Country, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of GCC gluten-free food products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the GCC gluten-free food products market.

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