Europe Oral Care Market to Witness Substantial Growth During Next Five Years

Growth in personal care industry and rising awareness towards dental hygiene to drive Europe oral care market

According to TechSci Research report, “Europe Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Country, Forecast & Opportunities, 2025”, the market is poised to witness significant CAGR during the forecast period owing to the rising awareness towards dental hygiene in European countries. The region is also witnessing high growth in personal care industry, which is further supporting the growth of oral care market in Europe. Apart from that, the growing inclination of consumers towards personal grooming and teeth whitening is creating huge growth opportunities for oral care market. The increasing expenditure on dental hygiene and treatment is further propelling the growth of oral care market in the region. Additionally, technological advancements in oral care industry is also anticipated to drive the market growth in the coming years.

Moreover, availability of wide range of oral care products and introduction of high-tech products such as electric toothbrushes are further accelerating the growth of Europe oral care market. Adding to this, various awareness campaigns and programs being held by European government to educate people about the importance of dental hygiene is boosting the oral care market growth. Further, increasing number of dental clinics and dental dispensaries are fueling the growth of oral care market in Europe.

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The Europe oral care market is segmented based on product, distribution channel and region. Based on product, the market is categorized into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Among them, the toothbrush segment accounted for largest market share in 2019 and is expected to undergo high growth during the forecast period. The reason can be attributed to launch of new products such as electric toothbrushes. However, the mouth wash segment is anticipated to witness fastest growth in the coming years as people who undergo radiation therapies are being advised to use alcohol-free mouthwashes.

Based on distribution channel, the Europe oral care market is segmented into hypermarkets/supermarkets, convenience stores, retail pharmacies, dental dispensaries and online. Among these, the hypermarkets/supermarkets segment accounted for largest market share in 2019 and is further anticipated to dominate the market until 2025 owing to the easy availability of various brands under one roof. Some of them even offer massive discounts on personal care products which encourages the consumers to shop from there.

Major players operating in the Europe oral care market include Procter & Gamble, Unilever Plc, Colgate-Palmolive Company, GlaxoSmithKline plc, Sunstar Suisse S.A., Schiffer GmbH, Henkel AG & Co. KGaA, Church & Dwight Co. Inc, Hawley & Hazel (BVI) Co. Ltd., Pierre, Fabre Oral Care, Johnson & Johnson and Lactona Europe BV. The manufacturers are investing on latest technologies to bring more innovative products in the market and enhance their product portfolio. They are also undergoing other growth strategies such as mergers & partnerships to increase their market share in Europe.

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“Germany serves as the biggest market for oral care industry in Europe. The country has a large population base suffering from various dental problems, which is accelerating the demand for oral care products. Additionally, leading manufacturers in Germany are undergoing partnerships with several dental associations and are organizing campaigns to create dental hygiene awareness and promote their oral care products,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“Europe Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Country, Forecast & Opportunities, 2025” has evaluated the future growth potential of Europe oral care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in Europe oral care market.

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