China Immunity Boosting Packaged Foods Market to Witness Significant Growth until 2025

Growing focus towards health & fitness and growing per capita GDP to drive China immunity boosting packaged foods market

According to TechSci Research report, “China Immunity Boosting Packaged Foods Market By Product Category (Food, Beverages & Supplements), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo robust CAGR during the forecast period owing to the growing consciousness among consumers for healthy living and maintaining their overall wellbeing. The outbreak of coronavirus is also acting as a major factor behind the surging demand for immunity boosting packaged foods in the country. Adding to this, rising incidence of lifestyle diseases and lack of proper nutrition are accelerating the growth of this market. Additionally, China is also witnessing surge in geriatric population which is more prone to chronic diseases such as diabetes and cancer. This is one of the key factors behind the increasing demand for immunity boosting packaged foods in the country.

Moreover, manufacturers are coming up with variety of products, containing high amount of nutrition which is presenting a lucrative opportunity for the market growth. The market is also witnessing entry of Australian and US based brands as consumers are more inclined towards foreign brands. Furthermore, growing per capita GDP of China and rising disposable income is making consumers spend on immunity boosting packaged food products. Moreover, shifting trend towards preventive healthcare and soaring healthcare costs are some other key factors which are anticipated to support the growth of China immunity boosting packaged foods market.

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The China immunity boosting packaged foods market is segmented based on product category, distribution channel and region. Based on product category, the market is segmented into food, beverages and supplements. The food segment is further split into seeds, dry fruits, instant food, and others. The beverages segment is divided into juice, tea, coffee, probiotic shots and others. Similarly, the supplements segment is categorized into powder and capsules. Among them, the supplements segment is expected to witness robust growth in the market owing to the growth in fitness industry and increasing awareness among consumers about the benefits of vitamin & mineral supplements.

Based on distribution channel, the China immunity boosting packaged foods market is segmented into offline and online channels. The offline segment is further categorized into supermarkets & hypermarkets, specialty stores, convenience stores and others. The online channel dominated the immunity boosting packaged foods market in China in 2019 and is further expected to undergo fastest growth as Chinese consumers are particularly interested in e-commerce sites for shopping. Apart from that, various manufacturers are also undergoing partnerships with e-commerce sites such as Alibaba for the sale of their products.  

Leading companies operating in the China immunity boosting packaged foods market include By-health Co Ltd , GlaxoSmithKline, Swisse Wellness Pte Ltd , H&H Int’l Hldg, Infinitus (China) Company Ltd., Blackmores Limited , Amway China Co Ltd, Pfizer Pharmaceuticals Ltd. of China, Abbott Nutritionals, Nestle Nutritionals and Nu Skin. The companies are undergoing mergers, acquisitions and partnerships are their key growth strategies in China immunity boosting packaged foods market.

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“The immunity boosting packaged foods market in China is highly dispersive and no single brand or company enjoys more than 10 per cent of market share. As e-commerce is the strongest marketing and distribution tool in China, manufacturers are focused on getting into partnerships with online channels to increase their market share in China. Additionally, the demand for probiotic health supplements is comparatively high in China, hence companies are focusing on launching more probiotic immunity boosting products other than probiotic yoghurts,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“China Immunity Boosting Packaged Foods Market By Product Type (Herbs & Spices, Nuts & Seeds, Fruits & Vegetables, Dairy-Based Products, Probiotics & Prebiotics, Others), By Distribution Channel (Offline (Supermarkets & Hypermarkets, Specialty Stores, Convenience Stores, Others), Online), By Region, Forecast & Opportunities, 2025” has evaluated the future growth potential of China immunity boosting packaged foods market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in China immunity boosting packaged foods market.

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