ASEAN Water Purifier Market to Grow at 9.71% CAGR Through 2026

Deteriorating ground and surface water quality coupled with rising health concerns to drive the growth of ASEAN water purifier market.

According to TechSci Research report, “ASEAN Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026”, ASEAN water purifier market was valued USD 2402.74 Million in 2019 and is expected to grow at CAGR of 7.22% during the forecast period. Anticipated growth in the market can be attributed to deteriorating ground and surface water quality, increasing urbanization & industrialization, coupled with rising concern about increasing incidence of water borne diseases across the country. Furthermore, growing popularity of water purifiers among the population coupled with increasing consumer spending are positively impacting the growth of market. Additionally, increase in spending by the key players, technological advancements and new product launches are expected to further propel the growth of market until 2025. However, stiff competition from foreign players and surging demand for packaged water bottle can hamper the growth of the water purifier market through 2026.

RO, UF and media are the key technologies used for water purification in the ASEAN region. In 2019, RO technology accounted for the largest share in the region’s market due to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, the TDS levels in the ASEAN region are high, which makes end users procure RO water purifiers as they give better results as compared to other available technologies.  

Browse 33 Figures spread through 81 Pages and an in-depth TOC on“ASEAN Water Purifier market”

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ASEAN water purifier market is segmented based on product type, sales channel and country. Based on the product type, under sink led the market in 2019 and the trend is likely to continue until 2026 as these types of water purifier are economic and require less space when compared with other counterparts.

In terms of sales channel, retail acquired market share of 65.95% in 2019 and the trend is likely to continue through 2026. Retailers allows customers to try product before purchasing and high affinity towards physical store is another reason for the dominant share of retail.

Major players operating in the ASEAN Water Purifier market are Karofi Group Joint Stock Company, The Kangaroo Group, Unilever PLC, A.O. Smith Corporation, Coway Co. Ltd., Panasonic Corporation, Koninklijke Philips N.V., Xiaomi Corporation, Novita SG Pte Ltd., and Brita GmbH. After-sales service and product portfolio are the key factors for selecting brand for water purifier. Improved after-sales service can help company to gain trust and improve customer relationship.

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“Vietnam is the largest country in the ASEAN water purifier market and is expected to continue its dominance during the forecast period. The dominance of the country is primarily attributed to the growing industrialization along with the rising concerns regarding ill-effects of consuming poor-quality water. Imports play a significant role in fulfilling the demand for water purifiers in Vietnam. Majority of water purifier companies operating in the country are importing water purifier systems from Asian markets, especially China.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based ASEAN management consulting firm.

“ASEAN Water Purifier Market By Product Type (Under Sink, Counter Top, Faucet Mount & Others {Tankless, Smart Purifiers etc.}), By Sales Channel (Retail, Distributor and Others), By Country (Indonesia, Vietnam, Philippines, Singapore, Myanmar, Cambodia), Competition, Forecast & Opportunities, 2026” has evaluated the future growth potential of water purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in ASEAN water purifier market.

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