Around 40% Of DTH Subscribers Own More Than One Set Top Box: TechSci Research

Increasing deployment of high resolution set top boxes and channels by various DTH operators coupled with favorbale government initiatives and surging digitization penetration to drive India Direct-To-Home (DTH) market through 2023 .

According to TechSci Research report, “India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013 – 2023’’, Direct-To-Home (DTH) market in India is forecast to reach $ 4 billion by 2023. Favorable government interventions, increasing number of televisions, option of online payment and improving accessibility in rural markets are some of the major factors that are expected to aid the country’s DTH market during the forecast period. Moreover, increasing emergence of technologically advanced televisions and growing demand for Video On Demand (VOD) content are anticipated to boost the market in the coming years. TechSci Voice of Customer study reveals that around 40% of the DTH subscribers own more than one set top box and trend is catching up in India

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Increasing deployment of advanced platforms by DTH operators to offer unconventional viewing experience to the users, in addition to growing competition among various DTH operators to offer high-end products to their customers, is likely to propel the country’s DTH market. Standard Definition resolution type accounted for the largest share in India DTH market in 2017, owing to its low price as the inclination of customers towards low-price products is higher across the country. Moreover, with growing purchasing power of the Indian population, demand for HD and other resolution types is expected to increase in the coming years. South region dominates the country’s DTH market, backed by high purchasing power and increasing regional channel offerings across the region. Tata Sky Ltd., Dish TV India Limited, Bharti Airtel Limited, Sun Direct TV Private Limited, Reliance Communications Limited and Doordarshan are the six major companies operating in India DTH market.

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“In India, penetration of Over-The-Top (OTT) applications is witnessing significant growth, on the back of increasing penetration of telecom network providers coupled with growing number of platforms to access online content such as smartphones, tablets, etc., across the country. Owing to this factor, various DTH operators are seeking to enter into partnerships with OTT players for enabling the users to access both satellite and broadband services on a single platform, which is anticipated to further push DTH market in India during the forecast period.”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“India Direct-To-Home (DTH) Market By Resolution Type, By Subscription Type, By End User, Competition Forecast & Opportunities, 2013 – 2023” has evaluated the future growth potential of India Direct-To-Home (DTH) market and provides statistics and information on market size, structure and trends. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in the market.

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