Premium Version Segment to Register Significant Growth in US Dating Apps Market until 2024

Increasing smartphones and internet penetration to drive United States dating apps market through 2024

According to TechSci Research report, “United States Dating Apps Market By Preference, By Age, By Gender, By Subscription, Competition, Forecast & Opportunities, 2024”, the United States dating apps market is expected to grow at a formidable rate during the forecast period. Dating apps are witnessing adoption owing to the increasing internet and smartphones penetration. Additionally, the rise of dating apps can be attributed to an increase in interracial partnerships, and more connections between people from way outside their social circles. Also, a higher divorce rate in the country indicates that more people are becoming single, thereby increasing demand for dating and matchmaking services. However, rising cybersecurity concerns can hamper the growth of market during forecast period. Further, it was found out that dating apps such as Grindr has also led to a lot of body shaming, and that has had an impact on how people view themselves and others, which is further affecting the growth of the market.

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The United States dating apps market is segmented based on preference, age, gender, subscription, company and region. Based on preference, the market can be bifurcated into free and premium version. The premium version dominates the market since most of the users want to find out who has liked them. Additionally, it is observed that men who pay $35 per month for the upgraded version have a 43 per cent higher number of connections (mutual likes) than non-payers and conversation lengths also increased by 12%. Based on gender, the market can be bifurcated into male and female. The male population dominates the market owing to the growing number of single males in the country. Based on subscription, the market can be fragmented into annually, quarterly, monthly and weekly. The annually subscription segment is expected to register significant growth since it is the most preferred segment owing to the rising popularity of dating apps in the country. eHarmony, Inc., Grindr LLC, Match Group, Inc., Spark Networks, Inc., The Meet Group, Inc., Zoosk Inc., The League, Bumble Trading Inc, Coffee Meets Bagel, Clover Inc. and others are some of the leading players operating in the United States dating apps market.

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“United States is one of the fastest growing markets in the North America region and is expected to create huge opportunities for the dating apps market during the forecast period owing to the  fact that the US population consists of higher number of singles, which turns out be the customer base for various dating apps services providers. Moreover, the proliferation of broadband internet connections and greater cultural legitimacy surrounding online dating and dating apps has helped the industry outpace the overall economy and capture a rising share in the country.” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.

“United States Dating Apps Market By Preference, By Age, By Gender, By Subscription, Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of United States dating apps market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States dating apps market.

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