United States POU Water Purifier Market to Surpass USD 3244.82 Million by 2025

Rising incidences of water-borne diseases, increasing health awareness among consumers to drive demand for water purifiers in United States

According to TechSci Research report, “United States POU Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others), By Technology (RO, UF, UV, Media, and NF), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2025”, United States POU water purifiers market was valued USD 2389.59 Million in 2019 and is forecast to reach USD 3244.82 Million by 2025, growing at a CAGR of 5.84% during the forecast period. Surging levels of water pollution in the country mandates the utilization of water purifiers, thereby driving their demand across the United States. Infested with litter ranging from floating plastic bags to chemical waste, the water bodies on earth are getting polluted. Various man-made activities such as mining, release of industrial waste, marine dumping of wastes, discharge of municipal sewage, chemicals, pesticides, nutrients, etc., are the main factors elevating the levels of water pollution. The contaminated water poses threat to marine environment including vegetation and organisms such as amphibians. Increasing population along with urbanization and industrialization is generating enormous amount of untreated wastewater, which is expected to boost demand for water purifiers in the US.

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United States POU Water Purifiers market can be segregated based on type, technology, sales channel and region. In 2019, RO technology accounted for the largest share in United States due to its property of effectively removing impurities, germs and dissolved salts from water. Additionally, the TDS levels in United States are high, which makes end users to procure RO water purifiers as they give better results as compared to other available technologies. 

Some of the major players operating in United States POU Water Purifiers market are Aquasana Inc. (A.O. Smith Corporation), Culligan International Company, The Clorox Company, Purepro Corporation, Apex Water Filters Inc, Crystal Quest, Instapure, Helen of Troy Limited, Pentair PLC, and 3M Purification Inc., among others. POU water purifiers market in the United States is highly competitive due to presence of numerous players. Market players are investing a large share of their turnovers on formulating and implementing marketing strategies to lure potential customers. Marketing strategies such as free demo, free installation charges, etc., provide a competitive edge in differentiating product offerings of the companies, furthering aid in convincing the customers. In addition to this, the companies are streamlining their distribution channels to build brand image, thereby attracting new customers.

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“Among the popular types of POU water purifiers, under sink & counter top water purifiers dominate the US POU water purifiers market with a cumulative share of around 75% in 2019. Under the sink water purifiers have been gaining popularity in the US. One of the principal reason is that the kitchens in the nuclear US family homes are getting smaller. These water purifiers save a lot of space while doing the job of water purification. Hence, a rising number of people in the country are opting for such water purifiers. Counter top water purifiers require minimum space and can be stored in most crowded kitchens with utmost ease. In addition, these purifiers have minimum and simple maintenance requirements.,” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based United States POU management consulting firm.

“United States POU Water Purifier Market By Type (Counter Top, Under Sink, Faucet Mount & Others), By Technology (RO, UF, UV, Media, and NF), By Sales Channel (General Trade and Modern Trade), By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of water purifier market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in United States POU water purifier market.

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