Global Malted Food Drinks Market Analysis 2017-18

Malted based hot drinks originated in country such as United Kingdom and United States, majority of population in these countries are consuming malted drinks on the daily bases. Rising consciousness of consumers towards the health benefits of malted food drinks and nutritional benefits in the prevention of diseases and health improvement is the driving force of the malted food drinks market. Many studies, which have been conducted on the malted food drinks and effect on human body has led to the understanding of probable mechanism of biological active components in the food drinks, which could improve overall health and reduce the risk of diseases. Malted food drinks help in improving health, reduces healthcare cost, promoting research and innovation coupled with supporting economic development in rural areas. There is growing demand for malted food drinks in the developing countries.

Health Science Advances

Food and beverages manufacturers are now focusing towards developing products with vitamin and other essential nutrients to enhance their health benefits and assure the safety of consuming their products. Advancement in nutritional science and food manufacturing industry are now directing their goals on correcting and identifying nutritional deficiency towards creating a food product that promotes and achieve health and wellness by reducing risk of having chronic diseases.

Big International companies with the collaboration of special ingredients manufacturers are focusing towards achieving the goal of producing ultimate malted food drinks to cater the needs for growing children.

Download sample report: https://www.techsciresearch.com/sample-report.aspx?cid=1269

Demographic Trend  

Changing demographics trends and aging baby boomer population are factor to set the foundation of future growth perspective of the malted food drinks market. Healthcare trend, which also include pharmaceutical investment, research and development in the field of chronic condition that are spreading all over the world at a greater pace one of the other potential factor to promote growth in the market. Inorganic growth has been driven by licensing, partnership agreement and acquisition.

India Malted Food Drinks Market

East and South India region accounts for the largest market share in malted food drinks market followed by west and north India having lower market share as compared to east and south India. North and West region have the high consumption of milk, though the use of malted food drinks remains low, on the other hand east and south India has lower milk consumption, but they have adapted malted food drinks to replenish the nutritional value. So the manufacturers of malted food drinks are focusing towards developing malted drinks that offer high content of lactose and milk solid that can work as a milk substitute.  North and west Indian consumer have a belief that consuming milk is beneficial as malted food drinks products are only used for flavor enhancement.

Figure 1: India Population Share, By Age Group, 2010–2015 (% age of Total Population)

Source: World Bank, TechSci Research

Growing health concern of parents towards their children, increasing disposable income and expanding urban population and upper-class Indians. Growing internet penetration has also aided in the growth in the market. Pediatric doctors are also spreading the knowledge of health, nutritional value and micro nutrients needed for the development of the children. With growing educated population in the country are now willing to spend on health oriented products such vitamin and dietary supplement, sports nutrition and malted food drinks.

East and South India region accounts for the largest market share in malted food drinks market followed by west and north India having lower market share as compared to east and south India. North and West region have the high consumption of milk, though the use of malted food drinks remains low, on the other hand east and south India has lower milk consumption, but they have adapted malted food drinks to replenish the nutritional value. So the manufacturers of malted food drinks are focusing towards developing malted drinks that offer high content of lactose and milk solid that can work as a milk substitute.  North and west Indian consumer have a belief that consuming milk is beneficial as malted food drinks products are only used for flavor enhancement.

Figure 2: India Nominal Per Capita Income (USD), FY10-FY19

Challenges Faced by Indian Malted Food Drinks Market   

• Targeted audience limited to children
• Less product for Women and Men
• Low level of consumer awareness
• Premium Pricing
• Lack of product differentiation in terms of ingredients