Global Organic Deodorant Market Research Trends 2017-18

Deodorant is an essential party of daily life that we take for granted. Deodorant or perfumes also have a fascinating history. It can be traced back when archaeologist discovered that ancient Egyptian used scented fat on their head and when it melted it gave off pleasant scent, which covered the bad body odour. Natural or organic deodorants have become phenomenal since then. Many modern deodorants are now produced on Asian technique, where salt, minerals and other matters are applied under the arm to cover up bad smell. Though, natural method or remedies to remove smelly body odour have been around for millennia, there is a modern resurrection with consumers that are switching from chemical filled deodorant to naturally or organic alternatives.           

Organic Deodorant

Nowadays conventional deodorant is among the most heavily chemical treated products in the world. These are produced by using chemical practices, which just not only harm the environment but also the people around it. Even employees also get exposed to high level of chemicals while production of deodorant. The surrounding communities are also affected through chemical residues in the air and water. These chemicals are highly toxic, dangerous and detrimental to human health. Whereas organic deodorant is manufactured without the use of synthetic fertilizers or chemicals. Organic producing practices also fights climate change by emitting less carbon dioxide, as a result, the end products from organic methods such as organic deodorant are rich in healthy antioxidants, which are natural and beneficial to consumers, this trend is likely to further fuel the organic deodorant demand all across the globe.

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Benefits of Using Organic Deodorant

• Free of toxic chemicals and aluminium.
• Do not clog up underarm pores and body can easily release toxins.
• It is made up of natural ingredients such as rose, lemon and sage which are effective in masking body odor. Other common ingredients found in organic deodorants are Aloe vera, potassium alum, peppermint and various essential oils.
• The packaging of organic deodorant is made of recycled materials which is environment friendly.
• It does not stain clothes. As organic deodorants are aluminum free and do not make unsightly yellow underarm stains on the clothes.

Highly Fragmented Market

Global organic deodorant market is highly fragmented due to presence of number of small and large vendors in the market. These vendors compete on the basis of price, innovation, reputation, distribution network, product quality, and promotion.  Intense competition among vendors is further leading to increasing number of mergers and acquisitions, where smaller entities are being merged or acquired by a major player in the market.

Private labels offer Wide range of product portfolio, similar to many premium brands in the market, and are targeting high-end retailers, supermarkets, discount stores, health food stores, and club stores. These private levels have become prominent and are successful in the organic deodorant market giving stiff competition to the branded players.

Private label brands are those which are manufactured, packed and sold by retailers. Moreover, the product prices introduced by private labels are lower than that of branded products due to which the demand of private label products has increased over branded products. Some private label retailers have also expanded their portfolios by including premium products in the organic and natural deodorant segment.

United States Organic Deodorant

Various companies present in the United States focuses on health and wellness are recognizing the potential of rapidly growing organic market. The companies are focusing on expanding their business by entering in merger and acquisitions with other companies in the United States. The government of United States took an initiative towards collaboration with industry and individual companies to invest in the supply chain to ensure easy and dependable stream of organic products for the consumers. United States has witnessed growth in development of organic farming and has the highest organic agriculture than any other country in North America, which is pushing production and demand for organic products in the country.

Source: World Bank

Introduction of Organic Deodorant Creams

Within such a functional category like deodorants, the challenge for organic brands is to convince the consumers to experiment with natural formulations, particularly with the well-established multinational brands which have proven their efficacy credentials and also represent a significant portion of the marketplace. But, frequent experimentation in the organic deodorant category is attracting consumers to try new products with innovations. Consumers across the globe want to try different or new varieties of deodorants. In order to stimulate the growth organic deodorant manufacturers are offering different products and organic deodorant cream is one of its type.