Increasing hair and scalp problems among the global population is expected to drive the growth of global hair care market
According to TechSci Research report, “Global Hair Care Market, By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2025”, global hair care market is expected to witness a steady CAGR during the forecast period. Additionally, new product launches is one of the major factors accounting for the growth of global hair care market. Moreover, rising awareness related to personal hygiene is expected to bode well for the growth of global hair care market through the forecast period. In addition to this, intelligent advertizing campaigns for hair care products, is positively influencing the growth of global hair care market. Also, increasing consciousness regarding maintaining personal looks is leading to surging demands for hair styling products, which is making headway for the growth of global hair care market. Along with this, hair care products coming with attractive packaging coupled with rise in disposable income is positively contributing to the market growth in the next 5 years. However, there are some factors that might act as major impediments to the growth of global hair care market through 2025 such as high cost involved in the manufacturing of products.
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Global hair care market can be segmented based on type, distribution channel, company, and region. Considering the distribution channel, the market is fragmented into modern trade, general store, specialty stores, online sales channel, and others. Here, the general store segment dominated the global hair care market until 2019 and is further anticipated to maintain its dominance during the forecast period as well. Easy availability of the products in the stores coupled with ease of buying are some of the key factors leading to the dominance of general stores segment in the hair care market. Moreover, buyers can check the products on their own before buying from the stores, which is further contributing to the growing trend. However, the online sales channel segment is projected to register high growth during the forecast period. This high growth can be attributed to availability of good discounts on numerous products. Moreover, variety of products are available for the customers to check at the same time, which is further bolstering the growth of the online sales segment across the globe.
Shiseido Company, Limited, Johnson & Johnson Services, Inc., Unilever, Amway, Oriflame Cosmetics AG, Procter & Gamble Co., L’Oreal SA, Revlon Inc., Kao Corporation, Beiersdorf AG, are among others are the leading players operating in global hair care market. The players are adopting several growth strategies to enhance the market scenario of hair care. Other competitive strategies include new product launches; mergers & acquisitions; agreements, partnerships, and collaborations; and expansions to diversify their product portfolio in order to strengthen their market position.
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“Asia-Pacific is expected to dominate the global hair care market until 2025 on account of increasing hair related problems among the consumers. Furthermore, continuous research activities and the development of new haircare products by major market players that are based in the region, is further boosting the market growth for hair care. In addition to this, improvement in living standards of the population in the developing nations, is further aiding the market growth across various economies”, said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Hair Care Market, By Type (Hair Spray, Conditioner, Shampoo, Hair Oil, Others), By Distribution Channel (Modern Trade, General Store, Specialty Stores, Online Sales Channel, Others), By Region, Competition, Forecast & Opportunities, 2025” has evaluated the future growth potential of global hair care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global hair care market.