Growing popularity of yoga and increasing cases of lifestyle diseases to drive global yoga mat market
According to TechSci Research report, “Global Yoga Mat Market By Material (Cotton/Jute, Polyvinyl Chloride (PVC), Thermal Plastic Elastomer (TPE), Rubber, Others), By End User (Yoga & Fitness Clubs, Household, Others), By Distribution Channel (Specialty Store, Departmental Store & Hypermarkets, Online, Others), By Region, Forecast & Opportunities, 2025”, the market is expected to undergo significant CAGR during the forecast period owing to growing awareness about health benefits of yoga and other forms of exercises. The increasing prevalence of lifestyle related diseases and obesity are key factors propelling the growth of global yoga mat market. Moreover, the growing popularity of yoga is also a major factor behind the growth of this market. Also, the outbreak of global pandemic COVID-19 has resulted in increasing trend of home workouts, which is resulting in increased demand for yoga mats. The growing consciousness towards maintaining right body mass index and body weight is encouraging consumers to buy yoga and exercise equipment including yoga mats.
Additionally, various governments are promoting the benefits of practicing yoga, which is further augmenting the growth of global yoga mat market. Manufacturers are focusing on using materials that dispense low emissions levels during the manufacturing process in order to abide by the stringent government regulations across various regions. This has resulted in growing popularity of eco-friendly yoga mats. Moreover, increasing number of yoga centers and studios, especially in developed regions are serving as major growth booster for global yoga mat market. The easy availability of yoga mats both on e-commerce sites and other offline channels are further driving the growth of this market.
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The global yoga mat market is segmented based on material, end user, distribution channel and region. Based on material, the market can be segmented into cotton/jute, Polyvinyl Chloride (PVC), Thermal Plastic Elastomer (TPE), rubber and others. Among them, Polyvinyl Chloride (PVC) dominated the global market in 2019 as they are cheaper than other materials. However, the rubber and TPE material are expected to undergo fastest growth global yoga mats market during the forecast period. The reasons can be attributed to stringent government regulations and growing demand for eco-friendly and biodegradable material-based yoga mats.
Based on distribution channel, the global yoga mat market can be categorized into specialty store, departmental store & hypermarkets, online, others. Among them, the specialty stores segment dominated the global market in 2019. However, with thriving e-commerce industry and availability of wide range of yoga mats on different shopping channels, the online segment is anticipated undergo highest growth during the forecast period.
Major players operating in the global yoga mat market include ADIDAS AG, (ADIDAS), Aurorae Yoga, LLC, ALOYOGA, INC., Yoga Direct LLC, Liforme Ltd, ANYMATIC LLC, Barefoot Yoga Co., JadeYoga, La Vie Boheme Yoga, Lululemon Athletica, Ecoyoga Ltd, Hugger Mugger Yoga Products LLC Inc., Manduka, Eupromed and prAna. Leading companies are undertaking growth strategies like new product launches and strong distribution channel to increase their global market share.
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“North America emerged as the largest market for yoga mats in 2019 owing to the increasing number of yoga centers in countries such as United States and Canada. However, Asia Pacific is expected to undergo fastest growth during the forecast period owing to supportive government initiatives in countries like India, China, etc. Also, increasing number of yoga studios in various Chinese cities like Beijing and Shanghai are leading to increased demand for yoga mats,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Yoga Mat Market By Material (Cotton/Jute, Polyvinyl Chloride (PVC), Thermal Plastic Elastomer (TPE), Rubber, Others), By End User (Yoga & Fitness Clubs, Household, Others), By Distribution Channel (Specialty Store, Departmental Store & Hypermarkets, Online, Others), By Region, Forecast & Opportunities, 2025”has evaluated the future growth potential of global yoga mat market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global yoga mat market.