Rising prevalence of various dental diseases such as tooth decay and growing trend of health & wellness to drive United States oral care market
According to TechSci Research report, “United States Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries), By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Region, Forecast & Opportunities, 2025”, the market is expected to witness a formidable growth rate during the forecast period as the country is witnessing increasing trend of healthy living & workout among individuals. The rising awareness towards oral hygiene and focus on personal grooming are some key factors driving the growth of this market. In recent years, the country has witnessed significant rise in dental and gum diseases such as tooth decay and dental cavity among majority of people. This has led to surge in demand for oral care products in the country. Various dental awareness programs and events being conducted by schools and other health organizations are also creating growth opportunities for oral care product manufacturers.
Additionally, technological advancement in dental care and launch of new products such as electric toothbrushes are acting as major drivers for United States oral care market. Moreover, government is also increasing expenditure on dental health care, which is further supporting the growth of this market. The country is also witnessing increase in number of dental clinics and dental dispensaries around various regions, which is a major factor for oral care market growth.
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The United States oral care market is segmented based on product, distribution channel and region. Based on product, the market is categorized into toothpaste, toothbrush, mouth wash and dental accessories/ancillaries. Here, the toothpaste segment accounted for largest market share in 2019. However, the toothbrush category is anticipated to undergo fastest growth through 2025 owing to the growing popularity of new products such as electric and replaceable head toothbrushes.
Based on distribution channel, the United States oral care market is segmented into hypermarkets/supermarkets, convenience stores, retail pharmacies, dental dispensaries and online. Among these, the hypermarkets/supermarkets segment underwent highest growth in 2019 as they offer wide variety of products. However, the online segment is expected to dominate United States oral care market during the forecast period as they are offering variety of products at discounted price.
Major players operating in the United States oral care market include The Procter & Gamble Company, Unilever United States, Inc., Colgate-Palmolive Company, GlaxoSmithKline LLC, Johnson & Johnson Consumer, Inc., Church & Dwight Co., LG Corporation, Lion Corporation and Henkel AG & Co. KGaA. The companies are using active ingredients and latest technologies for fostering product innovation. They are also undergoing partnerships to increase their market share.
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“Changing eating habits have caused various dental problems among citizens in United States. This has led to extensive demand for oral care products having functional benefits rather than cleaning or brightening. Also, during the last five years, market has witnessed a spike in demand for electric toothbrushes, which enabled the entry of new manufacturers in the United States market. With growing awareness about dental hygiene, the oral care market is expected to provide lucrative opportunities for new market entrants,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“United States Oral Care Market By Product (Toothpaste Toothbrush, Mouth Wash, Dental Accessories/Ancillaries, By Distribution Channel (Hypermarkets/Supermarkets, Convenience Stores, Retail Pharmacies, Dental Dispensaries, Online), By Region, Forecast & Opportunities, 2025”has evaluated the future growth potential of United States oral care market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in United States oral care market.