UAE Cosmetics Market to Surpass $ 3 Billion by 2025: TechSci Research

Rising consumer consciousness about looks, adoption of western culture & lifestyle, and availability of wide range of product variants to drive UAE cosmetics market

According to TechSci Research report, “UAE Cosmetics Market By Type, By Demography, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2025”, UAE cosmetics market is projected to cross $ 3 billion due to increasing disposable income and rising consumer consciousness about their appearance. Younger generation in the UAE is especially much more into experimenting with new cosmetic products. Also, old age consumers are generating demand for products that offer anti-wrinkle and anti-ageing benefits. Nowadays, men are becoming as much conscious about their looks as women and are constantly looking for new options and product varieties specially made for men. A growing number of women in the UAE are increasing opting for natural beauty products. The market for premium, organic, and natural products would continue to grow in the country during the forecast period due to their proven benefits and rising consumer preference towards such products. Further, products with functional claims such as sulphate free, silicone-free, and paraben-free would witness robust growth in sales over the next five years.

The UAE cosmetics market is segmented based on the type, demography, distribution channel, by region, and by company. Based on type, UAE cosmetics market is segmented into Fragrances & Deodorants, Bath & Shower Products, Hair Care, Skincare, Makeup & Colour Cosmetics. In 2019, Fragrances & Deodorants category held the largest share in the UAE cosmetics market due to the high usage of luxurious fragrances by both men & women consumers. Also, prevalent culture in the UAE gives higher importance to fragrances than other cosmetics. Bath & Shower Products segment is second largest segment due to regular usage of such products, rising awareness towards hygiene, increasing usage of premium bath products and changed bathing style. Fragrances & Deodorants and Bath & Shower Products segments are anticipated to continue their dominance in the country’s cosmetics market during the forecast period.

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In 2019, women segment held the largest market share in the UAE cosmetics market due to availability of huge product varieties coupled with the country’s women consumers spending more on premium & luxury brands. Though the women segment is expected to continue its dominance in the country’s cosmetics market, the men segment is anticipated to witness faster growth during the forecast period. Based on the distribution channel, the market is bifurcated into two categories i.e. Online and offline. In 2019, the Offline segment dominated UAE cosmetics market due to the easy availability of a wide product range under one roof and prevalence of high-end shopping malls in the UAE. Also, consumers prefer expert guidance and product recommendation while buying cosmetics offline. Offline distribution channel would continue to dominate the market during the forecast period as well. However, the online channel is growing faster in the UAE, due to increasing home shopping trends, lack of time, busy lifestyle and availability of a wide variety of product offerings online. Also, in 2020, due to the spread of COVID-19 pandemic, online channel became a highly preferred channel by the consumers due to closure of malls and safety this buying medium offers. This trend will likely continue in the future as well due to the rising need for enhanced convenience and safety among consumers.

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Some of the leading cosmetics companies in UAE market Include L’Oréal, Shiseido, Unilever, Estée Lauder, Procter & Gamble, Coty, Chanel, Dior, Guerlain, Clarins and Clinique, among others. “UAE cosmetics market is expected to continue growing over the next five years with increasing consumer spending on cosmetics and rising research & development activities by leading cosmetics players. Cosmetics market in the UAE has changed a lot in the recent times and consumers, especially the younger ones, are now willing to spend more and experiment with new cosmetic products. In addition, increasing internet penetration and rising trend of fashion blogging is making people more aware about both new and existing products, while making it easier for cosmetics product manufacturers to understand the consumer requirements. ” said Mr. Karan Chechi, Research Director with TechSci Research, a research-based global management consulting firm.

“UAE Cosmetics Market By Type, By Demography, By Distribution Channel, By Region, Competition Forecast & Opportunities, 2025” has evaluated the future growth potential of UAE cosmetics market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges, and opportunities in the UAE cosmetics Market.

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