Increasing inclination of consumers toward organic cosmetic products and rising number of working women to drive global probiotic cosmetic products market
According to TechSci Research report, “Global Probiotic Cosmetic Products Market By Category (Hair Care, Skin Care, Baby Care, Others), By Type (Premium Beauty & Mass Beauty, Others), By Distribution Channel (Hypermarkets & Supermarkets, Drug Stores/Pharmacy, Online Channel, Others), By Demography (Male, Female, Pediatric), By Region, Forecast & Opportunities, 2025”, the market is expected to witness significant growth rate during the forecast period owing to increasing demand for cosmetic products containing organic ingredients. Various consumer groups, particularly millennials, are getting inclined towards probiotic cosmetics because they have ingredients which can tackle several skin concerns such as acne, blemishes, wrinkles, etc. The rising number of working women, spending more on cosmetics is also a key factor behind the growth of this market. Also, clinical evidences and efficiency of probiotic cosmetic products are anticipated to fuel the market growth until 2025.
Additionally, the demand for multifunctional beauty products is further leading to the growth of global probiotic cosmetic products market. By spending on a single product, the consumer gets maximum value and effective results. This is serving as a positive factor for the growth of probiotic cosmetic products market. Manufacturers are also coming up with more innovative and effective products and are using skin micro biome bacteria such as Lactobacillus, Micrococcus, Lactococcus, Bacillus, etc., which is expected to propel the market growth in coming years.
However, there are certain factors restricting the growth of global probiotic cosmetic products market. Most of these products have a sort self-life, hence, the manufacturers might face challenges in supply chain. These products are comparatively high in price then other kinds of cosmetic products, which might limit the scope of their market growth.
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The global probiotic cosmetic products market is segmented based on category, type, distribution channel, demography and region. Based on category, the market is segmented into hair care, skin care, baby care and others. The skin care segment dominated the market in 2019 owing to the high demand of skin care products, especially among younger consumers. However, the hair care segment is expected to register fastest CAGR during the forecast period owing to the growing popularity of green personal care products, especially microbiome hair care products. The trend of hair colouring and increasing cases of hair loss are also expected to drive the demand for probiotic hair care products in the coming years.
Based on distribution channel, the global probiotic cosmetic products market is segmented into hypermarkets & supermarkets, drug stores/pharmacy, online channel and others. The hypermarket & supermarkets segment holds largest market share as they have wide variety of cosmetic products from different brands starting from low to high price. This enables consumer to choose what suits best for them both economically as well as in terms of product value. However, the online channel is expected to witness high growth during the forecast period as they provide convenience of purchasing to the consumer. Online channels such as Amazon and Alibaba sell wide variety of products and are hence, giving tough competition to offline stores.
Major players operating in the global probiotic cosmetic products market include L’OREAL S.A., Unilever PLC, The Procter & Gamble Co., The Estée Lauder Companies Inc., The Clorox Co., Aurelia Skincare Ltd., ESSE SKINCARE, The Clorox Co., Johnson & Johnson, GLOWBIOTICS Inc., Gallinée, LaFlore Probiotic Skincare, Eminence Organic Skin Care and Columbia SkinCare. Leading brands are coming up with fermented beauty products containing omega 3 fatty acids, which give an effective result. Apart from that, companies are also investing in packaging and strong distribution networks to increase their market reach.
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“International Probiotics Associations (IPA) has made it compulsory for manufactures to carry out safety tests before launching their products into the market. This enhances the consumer’s trust owing to which, the market is anticipated to witness high growth in years to come. The process of certification is likely to be eased by different standards and certification agencies which is expected to provide huge growth opportunities for emerging market players,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“Global Probiotic Cosmetic Products Market By Category (Hair Care, Skin Care, Baby Care, Others), By Type (Premium Beauty & Mass Beauty, Others), By Distribution Channel (Hypermarkets & Supermarkets, Drug Stores/Pharmacy, Online Channel, Others), By Demography (Male, Female, Pediatric), By Region, Forecast & Opportunities, 2025”has evaluated the future growth potential of global probiotic cosmetic products market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in global probiotic cosmetic products market.