Enhanced advertising campaign, growing internet penetration, increasing budget allocation by companies for digital display advertising and high rate on investment (RoI) to drive global real-time bidding market through 2024
According to TechSci Research report, “Global Real-Time Bidding Market By Auction Type, By AD Format, By Application, By Device, By Region, By Company, Forecast & Opportunities, 2024”, global real-time bidding market is projected to grow at a CAGR of 31.67% during the forecast period, owing to increasing focus on improving the advertising campaign performance. With growing popularity of ad exchange platforms, global real-time bidding market is expected to register strong growth during the forecast period. Companies, such as Google, Yahoo and Facebook have opened their inventories for real-time bidding advertising. These companies have large number of visitors and allow advertisers and advertising agencies to place their ads in their inventories, thereby positively influencing the market during forecast period.
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Real-time bidding market, globally, can be
segmented based on auction type, AD format, application, device and region. In terms
of auction type, open auction dominated the market in 2018 and the trend is
likely to continue during the forecast period, as it allows digital display
advertising. Moreover, publishers can get the best price for their inventory
through open auction. In terms of application, e-commerce is fastest growing,
as it allows e-commerce companies to display personalized ads to individual
users based on their online activity.
Google LLC, WPP PLC, Adobe Inc., Facebook, Inc., Criteo, Yandex N.V., Rubicon Project, Smaato Inc., Salesforce, PubMatic, Inc. are some of the leading players operating in global real-time bidding market. Companies operating in the market are using organic strategies such as product launches, mergers and collaborations to boost their share. In 2018, Google introduced exchange bidding solutions for its customers, which allows them to monetize their display ad inventory
“Asia-Pacific real-time bidding market is anticipated
to grow at the fastest rate during the forecast period, on account of
increasing penetration of smartphones and high-speed internet. Moreover,
growing adoption of advanced marketing technologies by entrepreneurs is
expected to drive the real-time bidding market of the region over the course of
next five years.”, said Mr. Karan Chechi, Research Director with TechSci
Research, a research based global management consulting firm.
“Global Real-Time Bidding Market By Auction Type, By
AD Format, By Application, By Device, By Region, Competition, Forecast &
Opportunities, 2024” has evaluated the
future growth potential of global real-time bidding market and provides
statistics & information on market size, structure and future market
growth. The report intends to provide cutting-edge market intelligence and help
decision makers take sound investment decisions. Besides, the report also
identifies and analyzes the emerging trends along with essential drivers,
challenges and opportunities in global real-time bidding market.