Surging internet and smartphone penetration is expected to drive growth of global dating apps market during forecast period
According to TechSci Research report, “Global Dating Apps Market By Preference, By Age, By Gender, By Subscription, By Region, Competition, Forecast & Opportunities, 2024”, the global dating apps market is expected to grow at a formidable rate during the forecast period. Dating apps are witnessing adoption owing to the increasing internet and smartphones penetration. Additionally, the present younger generation is so busy in their lives that they hardly get any time to socialize, hence they use such apps for socialization and finding a partner. However, rising cybersecurity concerns can hamper the growth of market during forecast period. Additionally, recurring payments in some apps are further restricting the growth of the market.
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The global dating
apps market is segmented based on preference, age, gender, subscription,
company and region. Based on preference, the market can be bifurcated into free
and premium version. The free version dominates the market on account of the
presence of feature of looking at who liked your profile in many dating apps.
Based on gender, the market can be bifurcated into male and female. The male
population dominates the market since there is a very small population of women
who are using such platforms to find their partners. On the basis of
subscription, the market can be fragmented into annually, quarterly, monthly
and weekly. The weekly subscription segment is expected to register significant
growth during the forecast period since it is the most preferred segment when
people think of trying the paid versions of the app.
Badoo, eHarmony, Inc., Grindr LLC, FTW & Co (Happn), Match Group, Inc. (OkCupid, PlentyOfFish, Tinder, and Match.com), Spark Networks, Inc., The Meet Group, Inc., Zoosk Inc., RSVP.com.au Pty. Ltd., and The League are some of the leading players operating in global dating apps market. The companies operating in the market are focusing on innovations to strengthen their position in the market. For instance, eHarmony, one of the key players in online dating services market, announced developing an AI-enabled feature that nudges users to suggest meeting in person after they have been chatting in the app for a while.
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America is expected to dominate the dating apps market during the forecast
period. This can be attributed to the fact that
the US population accounts for higher number of singles, which turns out be the
customer base for various dating apps services providers. Moreover, the region
has higher rate of internet penetration with 80% of the service sector going
online for the sake of convenience and time value. As per 2016 stats, around 44
million users stay active on various online dating services apps and sites in
North America.” said
Mr. Karan Chechi, Research Director with TechSci Research, a research based
global management consulting firm.
“Global Dating Apps
Market By Preference, By Age, By Gender, By Subscription, By Region,
Competition, Forecast & Opportunities, 2024” has evaluated the future growth potential of global dating
apps market and provides statistics & information on market size, structure
and future market growth. The report intends to provide cutting-edge market
intelligence and help decision makers take sound investment decisions. Besides,
the report also identifies and analyzes the emerging trends along with
essential drivers, challenges and opportunities in global dating apps market.