Emergence of ecommerce sites for purchasing adult products and growing western influence to drive India sex toys market
According to TechSci Research report, “India Sex Toys Market By Product (Adult vibrators, Lubricants, Erection Rings, Handcuffs, Others), By End User (Male, Female), By Distribution Channel (Specialty Stores, Online, Mass Merchandiser), By Region, Forecast & Opportunities, FY2026”, the market is expected to grow at a significant growth during the forecast period. Key factors propelling the growth of India sex toys market include increasing western influence and changing mindset of Indians, which is leading to overcoming their inhibitions. The market is witnessing a growing trend of embracing sexuality, which is a key growth driver for sex toy market. Moreover, the emergence of various ecommerce sites, particularly selling sex toys, is also boosting the growth of this market. Consumers are open to experiment with sexual wellness products and erotica accessories, which is anticipated to further drive India sex toys market in the coming years.
Additionally, the law which guides the sale of sex toys in India is vague and prudish. This is enabling retailers to offer a variety of sex toys and accessories in the Indian market. While most of these laws prohibit the sale of ‘obscene products’, the lack of a clear cut definition of sex toys is favoring the manufacturers and retailers in the country. Furthermore, availability of sex toys, targeted towards LGBT population is expected to witness high demand during the forecast period. With thriving e-commerce industry, India sex toys market is expected to witness substantial growth through FY2026. However, the market might also face some restraints. Negative social perceptions of sex toys and presence of social taboos are expected to hamper the market growth. Also, stringent regulatory policies might impede the India sex toys market during the forecast period.
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India sex toys market is segmented based on product, end user, distribution channel and region. Based on product, the market can be categorized into adult vibrators, lubricants, erection rings, handcuffs and others. Among these, lubricants are gaining high traction in Indian market and are expected to witness fastest growth during the forecast period. Most of the demand comes from Tier I and Tier II cities in India.
Based on distribution channel, India sex toys market can be categorized into specialty stores, online and mass merchandiser. Among them, the online category accounted for largest market share in 2019 and is further expected to dominate the India sex toys market during the forecast period. The reasons can be attributed to growing emergence of e-commerce sites, selling variety of sex toys and the ease of shopping offered by these channels. Also, these online shopping channels help consumers buy sex toys without being judged.
Major players operating in the India sex toys market include IMBesharam.com, Precision Research & Consult (Nautyme.com), Kaamastra.com, ThatsPersonal.com, PrivatelyUrs.com, ShyCart.com, Lonelypassion.com, Adultscare.com, Adultproductsindia.com, Lovetreats.in and GetSetWild.com. The companies are adopting growth strategies like new product launches and partnership to increase their market share in India.
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“The sex toys market in India is mostly driven by demand from metropolitan cities including Mumbai, Delhi, Kolkata and Bengaluru. However, the market is steadily catching up in Tier II cities as well including Guwahati, Indore and Surat. The market is still in a nascent stage and is just a decade old, but the door-to-door delivery of these products is helping people embrace these products in secrecy,” said Mr. Karan Chechi, Research Director with TechSci Research, a research based global management consulting firm.
“India Sex Toys Market By Product (Adult vibrators, Lubricants, Erection Rings, Handcuffs, Others), By End User (Male, Female), By Distribution Channel (Specialty Stores, Online, Mass Merchandiser), By Region, Forecast & Opportunities, FY2026”has evaluated the future growth potential of India sex toys market and provides statistics & information on market size, structure and future market growth. The report intends to provide cutting-edge market intelligence and help decision makers take sound investment decisions. Besides, the report also identifies and analyzes the emerging trends along with essential drivers, challenges and opportunities in India sex toys market.